Group Manager, Field Marketing

Zendesk

About The Position

As the Group Marketing Manager, Commercial and SMB, you will lead and execute regional marketing initiatives that drive demand, customer engagement and growth. As a strong partner to sales, you will develop localized campaigns, events and programs that align to segment objectives. You will manage a high performing and results-driven team that will directly contribute to the growth and success of Zendesk.

Requirements

10+ years of experience in marketing, with at least 5 years focused on campaigns, demand generation, or pipeline marketing.
Strong leadership skills with experience managing high-performing teams.
Exceptional communication and project management skills, with the ability to lead cross-functional initiatives.
Experience with multi-channel marketing campaigns, including digital, events, paid media, and social media.
Data-driven mindset with experience in campaign measurement, analytics, and reporting.

Nice To Haves

Experience in SaaS, B2B, or technology industries.
Experience working in a global, matrixed organization.
Expertise with marketing automation tools (e.g., Marketo, HubSpot) and CRM systems (e.g., Salesforce).

Responsibilities

Campaign Strategy & Execution: Develop a deep understanding of each segment including targets, sales priorities, account mix, vertical make-up and competitive landscape.
Work cross-functionally with global and regional campaign marketing teams to ensure those campaigns land effectively within segments.
Develop a regional marketing plans that are aligned with segment sales priorities and is focused on driving high quality pipeline and bookings growth.
Leverage data-driven insights to optimize the marketing mix and continuously improve performance.
Manage budget with excellence.
Cross-functional Collaboration: Partner with and effectively manage key GTM stakeholders to meet business objectives across sales, partner, customer success and SDR organizations.
Work with other field marketing leaders to deliver a unified regional marketing plan, while ensuring the needs of your segments are met.
Work closely with performance marketing, email marketing, operations and other groups to ensure field marketing plans land successfully.
Manage relationships with external agencies, vendors, and partners to support campaign execution and delivery.
Leadership & Team Management: Lead and mentor a team of marketing professionals to execute regional campaigns with excellence.
Drive accountability across your team to meet individual and group KPIs.
Model for your team a customer-first approach and champion a culture of collaboration, creativity, and accountability.
Performance Measurement & Reporting: Track and analyze campaign performance metrics, including ROI, to inform data-driven decisions.
Present insights, results, and recommendations to senior leadership and cross-functional stakeholders.
Measure the effectiveness of marketing campaigns and adjust strategies as needed.