Field Marketing Coordinator - SMU Hospitality Group

Aramark•University Park, TX

About The Position

The Field Marketing Coordinator II will implement Aramarks’s Social Media and Public Relations strategies by becoming a presence, developing brand awareness through multiple mediums, generating inbound traffic to company web site and social media platforms and encouraging product adoption and customer engagement. This role coordinates with the Marketing Manager to support their respective missions, ensuring consistency in voice and cultivating a social media referral network. The successful candidate will be a very versatile, passionate, and detailed Marketer who will aid in the planning, development, generation, and implementation of print and digital copy. Critical to the role is the ability to dive into details in order to transform industry subject matter into humanly relevant messages that resonate with, engage, and educate a variety of audiences.

Requirements

Bachelor’s Degree in journalism, advertising, communications, marketing or English
Public relations, Marketing, Sales, Community Management experience, a plus Outstanding knowledge and skills of all social media
Strong organizational and collaborative skills
Have a solid understanding of principles of Search Engine Operations (SEO)
Ability to balance multiple projects while meeting demanding deadlines, producing high quality work and projecting a positive attitude
Standout colleague, with the confidence to take the lead and guide other departments when necessary
Good understanding of technology and social media applications, and can pick up new tools quickly
Must be able to effectively communicate and understand directions
Must be able to understand safety rules, Aramark Alcohol Regulations, operating and maintenance instructions and procedures
Ability to understand and use Microsoft Office
Strong organization skills and attention to detail
Flexible availability
Knowledge of Adobe Acrobat and other graphic design program
2 years of work experience

Responsibilities

Develop and implement the social media and public relations strategy, coordinating with the sales and marketing team across campus to ensure its efficiency by encouraging adoption of relevant social media and PR techniques into the workplace culture and into all of the company’s products and services. Target audiences include students, faculty, staff and the local community.
Handle social media and public relations campaigns and day-to-day activities. Duties include online advocacy and promotion, writing editorial content for a variety of communication platforms, community-outreach efforts, promotions, building local publication relationships, etc.
Lead presence on social networking sites including Instagram, Facebook, Twitter, and other similar community sites, posting on relevant blogs, and seeding content into social applications as needed
Become an advocate of the Company in social media spaces, engaging in dialogues and responding to questions where appropriate
Run a Blogger outreach program and build an active brand ambassador network to spread the word about the Company
Establish and supervise effective benchmarks for measuring the impact of social media programs, and analyze, review, and report on efficiency of campaigns in an effort to enhance results
Share feedback insights gained from social media monitoring with the Operations teams, to help them evolve their strategies in a timely fashion and demonstrate responsiveness to customer needs, and trends
Works with Marketing Coordinator to make daily updates to the Company Website including menu correctness, video content, and written content. Ensure everything is accurate and on point with our Company message
Collaborate with design and other team members to develop compelling content plans.
Work with subject matter authorities on a variety of topics and translate that information into captivating and concrete storytelling, improving brand awareness and engagement.
Think strategically and participate in creative concepts in a wide range of media, beyond the "what is" into the realm of "what can be."
Establish positive relationships across departments and an understanding of client needs, the consumer experience, marketing strategy and operational capabilities.
Supervise company presence in social media, local and industry media