Field Marketing Coordinator

Heart + Paw•Philadelphia, PA

8d•$55,000 - $60,000•Onsite

About The Position

The Field Marketing Coordinator plays a key role in connecting Heart + Paw to local pet communities while supporting data-informed local marketing strategy. This role is primarily field-based and highly interactive, focused on executing grassroots marketing initiatives, events, sponsorships, and brand activations across multiple states. In addition to being the boots-on-the-ground brand representative, this individual will also spend a portion of their time reviewing local performance and marketing data to identify trends, gaps, and opportunities, and then translating those insights into creative, actionable field marketing initiatives. This is a hands-on, travel-intensive role ideal for someone who thrives at the intersection of community engagement, event execution, and practical analytics.

Requirements

Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent practical experience
1–3 years of experience in field marketing, event marketing, community engagement, or a similar hands-on marketing role
Comfortable reviewing and interpreting performance data and dashboards, with the ability to extract insights and recommend action
Strong organizational and logistical skills with excellent attention to detail
Outgoing, confident communicator with the ability to build relationships quickly
Passion for animals and comfort engaging with pets and pet parents
Ability to travel frequently and work evenings and weekends as required for events
Valid driver’s license and ability to transport event materials

Responsibilities

Build and maintain strong relationships with center leadership and teams, providing marketing support to drive local awareness and demand
Plan and execute local events including grand openings, in-center activations, adoption events, community festivals, and neighborhood sponsorships
Serve as an on-site brand ambassador, representing Heart + Paw with an engaging, professional, and welcoming presence
Travel extensively across regional markets to support events, pop-ups, and partner activations (up to 75% travel)
Identify and cultivate relationships with local client referral sources such as apartment and condo complexes, new home builders, and pet-friendly businesses
Coordinate logistics for event materials, signage, giveaways, displays, and branded assets
Support brand and program partnerships with pet-related organizations including rescue groups, shelters, groomers, trainers, and aligned local brands
Capture and share photos, videos, and testimonials from events to support social media and local marketing efforts
Curate and elevate content from local centers and teams that highlights client and pet engagement
Review and interpret local and regional performance data and marketing reporting (Power BI and related dashboards)
Identify patterns, gaps, and opportunities at the center and market level
Collaborate with marketing and operations partners to translate insights into targeted field marketing strategies and activations
Think creatively about how to address performance opportunities through events, partnerships, promotions, and community outreach
Track and report event and activation outcomes including attendance, engagement, leads, and ROI to inform continuous improvement
Partner closely with the Marketing Team, Operations counterparts, and the Marketing Program Manager to align local execution with broader brand initiatives
Assist with local marketing campaigns including flyers, in-center promotions, and community outreach programs
Support local media outreach to generate awareness and buzz for events and center milestones
Attend team meetings as appropriate, both in person and virtually