Group Director, Influencer Marketing

DEPT®

3d•Remote

About The Position

We are seeking an inspiring and growth-oriented Group Director, Influencer & Creator Marketing, responsible for leading and scaling DEPT®’s influencer practice across strategy, sales, client leadership, and activation. This is a new opportunity within our agency, and one that will uplevel and expand our existing creator and influencer marketing offering. It requires seasoned leadership and management skills, a strategic mindset, a deep understanding of the creator economy and media industry at large, and experience driving growth. This role reports directly to the VP of Integrated Strategy and partners closely with senior leaders at the intersection of growth and business development, Media, Creative, and Client services.

Requirements

12+ years of experience in influencer marketing and creator strategy, including experience working in a fast-paced agency environment
Experience operating at a Group Director, VP, or equivalent senior leadership level
3+ years of experience growing and managing a team
Proven success in driving agency growth, including pitching, selling, and expanding client relationships
Strong executive presence and credibility with senior clients and internal leadership
Deep understanding of the creator economy, platforms, and evolving monetization models
Demonstrated ability to build and scale teams, offerings, and processes
Commercially sharp, with experience owning budgets, pricing, and margin considerations
Entrepreneurial mindset with the ability to balance vision, strategy, and execution
Stellar communication and presentation skills

Responsibilities

Partner with senior leadership, client partners, and growth teams to identify, shape, and close new business opportunities
Lead influencer strategy and storytelling in new business pitches, RFPs, and proactive proposals
Develop unique influencer approaches and offerings that differentiate DEPT® in the market
Contribute to pricing strategies, scope design, and commercial models for influencer and creator engagements
Serve as the senior influencer lead for key client relationships, working directly with CMOs, VPs, and senior marketing leaders
Act as a trusted advisor on the creator economy, platform trends, and the role of influencers in driving business outcomes
Lead high-stakes conversations around strategy, performance, investment, and optimization
Ensure influencer work delivers against both brand and performance objectives, translating results into future growth opportunities
Refine and evolve DEPT®’s point of view on influencer and creator marketing, including the role of creators across paid, organic, and performance channels
Establish best-in-class ways of working, tools, frameworks, and standards for influencer strategy, casting, execution, and measurement
Partner with creative, media, production, analytics, and global teams to integrate influencer marketing into broader client solutions
Stay ahead of industry trends, platforms, and creator dynamics, turning insights into actionable offerings and thought leadership
Build, lead, and mentor a growing team of influencer strategists and managers across levels
Set clear expectations around craft excellence, commercial thinking, and client leadership
Partner with senior leadership on headcount planning, team structure, and long-term capability growth
Foster a culture of collaboration, accountability, and innovation within the influencer team and beyond
Own senior relationships with top creators, talent agencies, and platform partners
Guide high-level casting strategies and partnership decisions for marquee campaigns
Ensure influencer partnerships are strategically aligned, culturally relevant, and commercially sound
Oversee financial, legal, and operational rigor across influencer engagements, in partnership with ops and finance teams