(Senior) Director, Influencer Marketing
About The Position
We’re looking for an experienced (Senior) Director to lead our influencer marketing team and own our global creator strategy from our New York headquarters. In this role, you’ll ensure HelloFresh remains a pioneer in the creator economy—while setting the vision for the next phase of innovation. You’ll combine deep expertise in influencer marketing and performance-driven paid media to elevate our global programs, scale our operations, and ensure best-in-class creator content reaches millions of customers around the world. You’ll be responsible for identifying scalable opportunities, optimizing cross-market performance, and driving measurable impact. You’ll collaborate with local market teams across all continents and report directly to our Global VP of Marketing.
Requirements
- 7+ years of experience in influencer marketing, with proven success in a global or multi-market leadership role.
- Deep understanding of the creator landscape across platforms like Instagram, TikTok, YouTube, and Twitch.
- Strong track record of performance-oriented influencer campaigns and experience integrating creators into paid media strategies.
- Experience managing international teams or stakeholders and scaling marketing programs across diverse regions.
- Exceptional communication and stakeholder management skills, with the ability to align central and local priorities, and provide easy-to-digest information for central and local leaders.
- A data-driven mindset: you’re comfortable working with performance metrics, budget reports, and media effectiveness analyses.
- Fluent in English; additional languages are a plus.
Nice To Haves
- additional languages
Responsibilities
- Lead and evolve HelloFresh’s global influencer marketing strategy, setting best practices and scaling successful models across all markets.
- Own a pipeline of central projects across automation, paid content amplification, onboarding of nano and micro influencers, data enrichment and AI.
- Own and grow our global creator programs, from ambassador communities to paid partnerships, co-branded campaigns and content utilisation across paid and organic channels.
- Drive performance by integrating influencer content into the full marketing funnel—including amplification, darkposting, and partnership ads.
- Partner with local and central teams to guide execution, optimize budget allocation, and track performance across channels and countries.
- Develop global frameworks, tooling, and playbooks to streamline operations, reduce inefficiencies, and scale with consistency.
- Negotiate global partnerships, lead agency relationships, and foster a diverse, high-performing creator ecosystem.
- Monitor trends, platforms, and creator innovations to keep HelloFresh at the forefront of the creator economy.
- Be the face of the channel for our local and central senior leaders and advocate for it in performance reviews, budgeting sessions and leadership meetings.
Benefits
- Competitive salary, 401k with company match that vests immediately upon participation, and company equity plan based on role
- Generous PTO, including sabbatical, and parental leave of up to 16 weeks
- Comprehensive health and wellness benefits with options at $0 monthly, effective first day of employment
- Tuition reimbursement for continuing education (upon 2 years of service)
- Up to 85% discount on subscriptions to HelloFresh meal plans (HelloFresh, Green Chef, Everyplate, and Factor_)
- Access to 7 different Employee Resource Groups (ERGs) including those for BIPOC, women, veterans, parents, and LGBTQ+
- Inclusive, collaborative, and dynamic work environment within a fast-paced, mission-driven company that is disrupting the traditional food supply chain
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What This Job Offers
Job Type
Full-time
Career Level
Director
Education Level
No Education Listed
