Group Brand and Creative Lead, Subscriptions, Customer Growth
About The Position
The Subscriptions and Customer Growth Marketing team helps consumers unlock the full value of Google through our key products, including Google One subscriptions, Google Photos, and Google Fi. In this role, you will be a senior creative and brand leader to drive horizontal brand and creative work across our portfolio of high-priority products. You will be an innovative problem-solver who is passionate about building brands and developing strong creative campaigns for daily active users.Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.
Requirements
- Bachelor's degree or equivalent practical experience.
- 13 years of experience in brand marketing for a consumer brand or creative agency.
- Experience developing and launching global brands and campaigns in a changing environment.
- Experience guiding creative development with both external agencies and internal teams.
Nice To Haves
- Ability to influence stakeholders at all levels.
- Excellent skills in brand building, brand platforms, and product positioning.
- Excellent attention to detail and a solution-oriented mindset.
- Excellent communication and organizational skills.
- Passion for the technology industry and an understanding of Google's core products.
Responsibilities
- Develop new brand marketing and creative strategies to engage our users in the mid to lower funnel to take action across Key Performance Indicators (KPIs) such as consideration to conversion.
- Manage creative development and production of brand/social campaigns, brand strategies, marketing programs and activations tailored to different audiences, markets and business needs by working cross functionally and with external agency partners
- Ensure creative excellence and consistency in brand visual identity, brand messaging and communications across all touchpoints.
- Demonstrates understanding of Google Grade principles and is able to ensure all work supports and builds the Google brand.
- Partner closely with key and other executive Google marketing cross functional team members and external agency partners to ensure alignment on key milestones across the creative/campaign development process.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Industry
Web Search Portals, Libraries, Archives, and Other Information Services
Number of Employees
5,001-10,000 employees
