Creative Lead, Brand Experiences

OpenAI • San Francisco, CA

4d

About The Position

We’re looking for a Creative Lead, Copywriter on the Brand Experiences Team (BET) to lead some of OpenAI’s most defining and visible work - with a particular focus on a flagship research-driven experiential program and brand experiences. This role sits at the intersection of Research and Marketing, shaping how complex, long-horizon ideas are translated into clear, compelling, and culturally resonant experiences in the physical world. This is a senior creative leadership role for someone who can set vision, establish narrative and creative direction, and guide work from early concept through execution. You’ll operate with a high degree of autonomy, act as a trusted creative partner to Research and Marketing, and raise the bar on craft, coherence, and ambition across BET’s experiential initiatives.

Requirements

• Have 10+ years of experience in creative direction, brand, experiential, or multidisciplinary work, either in-house or at a top-tier creative studio
• Have a demonstrated ability to set creative vision and lead complex, high-visibility initiatives, not just execute against briefs
• Have a strong narrative and conceptual skills, with experience translating abstract or technical ideas into human-centered stories
• Have experience partnering closely with researchers, engineers, or technical teams, with the credibility to challenge and collaborate
• Are fluent across experiential, spatial, and campaign work, with an understanding of real-world production realities

Responsibilities

• Set and own the creative vision and direction for research-led experiential and campaign work
• Translate complex research concepts into clear narratives, creative frameworks, and experiential expressions that resonate with broad audiences
• Partner closely with Research, Marketing, Comms, Events, and Production to shape integrated, end-to-end brand experiences
• Lead projects from early concept and creative strategy through execution, ensuring ideas remain strong as constraints emerge
• Establish cohesive creative direction and higher standards of craft and clarity across physical, spatial, and campaign touch points
• Provide senior creative leadership and judgment within projects, guiding designers, writers, agencies, and partners toward strong outcomes
• Balance big-picture thinking with hands-on creative involvement, knowing when to direct and when to dive in
• Navigate ambiguity, evolving inputs, and high-stakes environments with confidence and composure

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed
• Number of Employees: 1,001-5,000 employees