Creative Director (Brand)

Purple, Rock, Scissors•Orlando, FL

11d•Remote

About The Position

Purple, Rock, Scissors is seeking a senior Creative Director to lead brand identity, visual systems, and cross-channel creative execution from concept through completion. This is not a purely managerial role. We are looking for a hands-on creative leader who combines strategic thinking with exceptional design craft. You will shape brand ecosystems that span digital, physical, and experiential environments while mentoring designers and collaborating closely with strategy, engineering, and client stakeholders. Work spans identity systems, packaging, environmental and experiential, social campaigns, and digital product brand systems. The Creative Director is a cornerstone of PRPL’s ability to deliver modern brand ecosystems. This role bridges strategy and craft, technology and storytelling, and ensures every brand experience is intentional, scalable, and meaningful. The ideal candidate thrives in ambiguity, understands how brands scale across systems, and is fluent in modern creative tools, including AI-assisted workflows. You will be responsible for setting creative direction, executing high-impact design work, and ensuring PRPL delivers brand experiences that are cohesive, future-ready, and strategically grounded.

Requirements

10+ years professional creative experience
Proven leadership in brand identity development
Portfolio demonstrating end-to-end brand systems
Experience designing across digital + physical environments
Client-facing presentation experience
Track record mentoring creative teams
Must demonstrate fluency in: Figma (required) Weavy or collaborative design systems Adobe Creative Suite AI-assisted design workflows Presentation design tools
Working knowledge of: Brand guidelines systems Typography systems Packaging production workflows Environmental graphics Social media visual systems

Nice To Haves

Photography/video direction
Experiential or environmental branding
Packaging design
Motion design
Website and app UI design experience, including collaboration with UX teams

Responsibilities

Brand Systems & Identity
Develop and direct brand identity systems from strategy to final execution
Create scalable visual frameworks across digital, print, environmental, and experiential touchpoints
Translate positioning and messaging into compelling visual language
Ensure consistency across multi-platform brand ecosystems
Hands-On Creative Execution
Own design end-to-end, from concept to final production-ready files and handoff
Create identity, typography, iconography, packaging, and presentation assets
Guide UI visual systems in partnership with product and UX teams
Support environmental and experiential brand design
Creative Strategy
Collaborate with strategists to align creative with business objectives
Participate in discovery, workshops, and stakeholder presentations
Shape creative narratives and visual storytelling
Photography & Video Direction
Define visual direction for brand photography and motion
Guide production teams to maintain brand integrity
AI-Enabled Creative Leadership
Integrate AI tools into creative workflows responsibly and effectively
Explore emerging creative technologies to improve speed and quality
Establish best practices for hybrid human/AI design processes
Team Leadership
Maintain a high bar for craft and conceptual thinking
Lead critiques and feedback loops that improve the work, not just approve it
Coach designers through concepting, refinement, and production-quality execution
Partner with project management to allocate creative resources
Participate in hiring and creative team development
Client & Business Collaboration
Present creative direction confidently to stakeholders
Translate complex client needs into executable creative frameworks
Support pitch and new business efforts