Director, Global Brand and Creative Director
About The Position
Cutter & Buck is seeking a creative visionary eager to leave a lasting imprint on a global lifestyle brand. As the Global Brand & Creative Director, you will architect and activate Cutter & Buck’s worldwide communication strategy, ensuring a cohesive, elevated presence across every platform. This role combines strategic clarity with sleeves‑rolled‑up execution, building a distinctive brand story that resonates wherever consumers meet us Your objective: Elevate Cutter & Buck into a globally admired sportswear brand through emotionally resonant storytelling and world-class creative execution desirable to women and men.
Requirements
- Experience: 10+ years in brand strategy, creative direction, and integrated marketing—ideally in apparel, lifestyle, or premium consumer goods.
- Expertise: Proven success elevating brands through storytelling, visual identity, digital design, and multi‑platform campaigns. Proven experience leading projects to successful completion.
- Skills: Creative storyteller skilled in capturing digital content (video + stills) and transforming it into emotion-driven multimedia campaigns.
- Mastery of Adobe Creative Suite (Illustrator, Photoshop, InDesign, Premiere Pro).
- Experience distributing multimedia content via HubSpot and other digital platforms.
- Knowledge of HTML and CSS
- Expert at crafting written narratives that drive emotional connection and marketing impact.
- Action Driven Do-er: Passionate, sleeves-rolled-up approach, hands-on executor who works to turn vision into reality.
- Leader: Experience guiding teams, agencies, and partners with clarity and inspiration.
- Mindset: Strategic thinker, action-oriented, growth-focused, and passionate about sustainability
- Global Perspective: Experience leading creative work across multiple markets and cultural contexts.
- Continuous Learner: Cutter & Buck Exec Reading List Completed within First 180 Days of Employment
Responsibilities
- Define and execute a global creative strategy that enhances brand desirability and emotional connection with consumers
- Own and evolve brand positioning, visual identity, style guides and communication systems to ensure global consistency.
- Build and lead a unified storytelling platform with consistent visual and authored identity across all digital, social, e-commerce, partner, and packaging touchpoints.
- Collaborate with internal teams and external partners to deliver cohesive, world-class creative executions
- Lead Market-Winning Product Series launches and establish a strategic campaign cadence that keeps the brand culturally and seasonally relevant.
- Develop and execute communication strategies that elevate Market Wining Product Series products and the brand across Cutter & Buck’s digital ecosystem, including owned, earned, and partner channels
- Inspire and direct Cutter & Buck’s creative vision; oversee asset capture and guide teams towards emotionally resonant creative work.
- Ensure all creative projects are delivered on time, on‑brand, and within scope.
- Manage Marketing staff, including but not limited to, hiring, performance evaluation, professional development.
- Cultivate a high-performing creative culture across internal teams and external partners.
Benefits
- Full Time Employees enjoy employer subsidized medical, dental and vision eligibility, Paid Sick leave and Annual Vacation leave.
- Employees are also eligible for participation in our 401k plan with company match and ten (10) paid holidays in a calendar year.
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What This Job Offers
Job Type
Full-time
Career Level
Director
Education Level
No Education Listed
