Graphic Designer

Glass Meadows•Paterson, NJ

About The Position

At Glass Meadows, Inc. our goal is to cultivate the highest quality cannabis products that provide safe, effective and consistent experiences for our customers. We are committed to sustainable and responsible cultivation and manufacturing practices, utilizing the latest technology and innovation to produce premium cannabis while minimizing environmental impact. We are a young company that is setting our roots in New Jersey and are looking for high quality individuals looking to be on the ground floor of this growing business and industry. We’re looking for a creative thinker who loves turning ideas into visuals that stop the scroll and tell a story. You’ll play a key role in shaping and evolving our visual brand presence, bringing concepts to life in ways that feel fresh, intentional, and unmistakably us. This role is a blend of hands-on design and creative content coordination. You’ll create eye-catching graphics across digital and print channels while collaborating with freelance designers and digital creatives to keep projects moving smoothly. From social content and campaign assets to branded materials and promotional pieces, your work will help define how our brands show up in the world. If you enjoy balancing bold creativity with thoughtful organization and like seeing your ideas move from concept to launch, you’ll thrive here. We value curiosity, momentum, and collaboration, and we’re excited to build something meaningful together. The Graphic Designer is a hybrid creative and coordination role within the marketing team, combining hands-on design production with light coordination of external creative resources. This position serves as the primary in-house designer and is primarily focused on creating a wide range of digital and print assets that bring our brands to life. In addition, the Graphic Designer supports the intake and routing of creative requests by funneling overflow projects to a network of external freelancers when needed, in partnership with the Creative Project Manager who will lead broader coordination efforts. Under the guidance of the Head of Marketing, the Graphic Designer is a key guardian of the brand identity, ensuring that all visual communications are consistent, compelling, and compliant. This role is well-suited for a highly organized, self-motivated designer who enjoys a dynamic environment where they can primarily create while also supporting select coordination needs.

Requirements

5+ years of professional graphic design experience, either in-house or at an agency.
A strong and diverse portfolio showcasing stand-out skill sets in both digital and print design (social media, web, email, sales collateral, packaging).
Proficiency in Adobe Creative Suite (preferred) or similar specialty platforms (i.e., Photoshop, Illustrator, InDesign) is a must; knowledge of Canva is a plus.
Exceptional organizational and time-management skills, with the ability to manage multiple projects simultaneously in a fast-paced environment.
Excellent communication skills, with the ability to articulate creative ideas and provide clear, constructive feedback.
Ability to manage multiple projects and tasks simultaneously with exceptional attention to detail.
Strong problem-solving skills with the capability to work independently and meet deadlines.
Willingness to adapt to changing priorities in a fast-paced environment.
Maintain ongoing awareness of cannabis industry marketing regulators to ensure all campaigns and content remain compliant.
Stay current with cannabis marketing trends, competitor activity, and consumer engagement strategies, brining fresh ideas and best practices to team.
Promote a positive attitude and enthusiasm about the company’s product line.
Must be at least 21 years old to comply with state regulations.
Willingness to undergo background checks, fingerprinting and able to obtain ID badging clearance per New Jersey Cannabis Regulatory Commission (NJ CRC) terms.

Nice To Haves

Experience managing freelance designers or external creative partners is a significant plus.
Familiarity with the cannabis industry or other regulated CPG sectors is preferred.

Responsibilities

Deliver upon project design and execution; conceptualize and design a wide variety of marketing and sales materials, including social media graphics, web banners, email templates, digital ads, sales collateral, event signage, and packaging mockups.
Monitor and maintain brand consistency; ensure all creative output adheres to the established brand guidelines for our new brand portfolio, maintaining a consistent look and feel across all channels.
Drive production workflow; prepare final press-ready files for print vendors and digital assets for web and social platforms, ensuring all technical specifications are met.
Active collaboration working closely with the Digital Marketing Coordinator, Marketing Manager of Partnerships & Events, and Field Marketing Lead to support creative needs in a timely manner.
Conduct creative triage acting as the initial point of contact for all internal creative requests, assessing project scope, clarifying requirements, and determining the appropriate resource (in-house vs. external).
Oversee outsourced projects managing the relationship with our network of freelance designers, photographers, and videographers; tasks include creating briefs, communicating feedback, and ensuring timely delivery of assets.
Conduct quality control reviewing all work submitted by external freelancers to ensure it meets brand standards and project objectives before final delivery.
Oversight of company’s digital asset library; responsible for organizing, tagging, and maintaining the company’s digital asset management (DAM) system, ensuring all photos, videos, logos, and brand guidelines are easily accessible to the team.
Drive template creation; develop easy-to-use templates for frequently requested assets (e.g., social media posts, presentations) to improve efficiency and consistency.