Graphic Designer

Carlisle Construction Materials • Waukesha, WI

6h • Hybrid

About The Position

The Graphic Designer plays a key role in shaping how Carlisle Architectural
Metals (CAM) and its five brands present themselves in the marketplace. This
position is responsible for translating brand strategy, product value, and
customer insights into compelling, consistent, and high-impact visual content
across all marketing and communication channels.

Supporting all five CAM brands, this role partners closely with Marketing,
Sales, Product, Technical, and Customer Service to ensure creative output is
strategically aligned, on-brand, and effective in driving customer understanding
and business outcomes. This is a hands-on design role with strategic influence,
requiring the ability to balance creativity, brand governance, and business
priorities across a complex, multi-brand portfolio.

Requirements

• Strong understanding of brand systems, visual identity, and design principles.
• Knowledge of multi-channel marketing and how design supports customer engagement and sales enablement.
• Familiarity with B2B, industrial, manufacturing, or technical industries preferred.
• Advanced proficiency in Adobe Creative Suite / Creative Cloud.
• Strong design, layout, typography, and visual storytelling skills.
• Proficiency in Microsoft Office, particularly PowerPoint.
• Ability to manage multiple priorities, deadlines, and stakeholders effectively.
• Strong verbal and written communication skills.
• Ability to think strategically while executing tactically.
• Ability to work effectively across multiple brands while maintaining clarity and consistency.
• Ability to translate complex, technical information into accessible visual content.
• Ability to work independently and collaboratively in a fast-paced environment.
• Ability to receive feedback, take direction, and continuously improve.
• 5–7 years of experience in graphic design, visual communication, or a related field.
• Bachelor’s degree in Graphic Design, Visual Arts, Multimedia, Marketing, or equivalent experience.
• Strong portfolio demonstrating brand systems, campaign work, and creative problem-solving.

Nice To Haves

• Experience supporting multiple brands or complex product portfolios.
• Experience in B2B marketing, manufacturing, construction, or highly technical industries.
• Familiarity with CRM and marketing automation platforms (e.g., Dynamics 365 / ClickDimensions).
• Experience designing sales enablement or technical education materials.

Responsibilities

• Leads overall visual strategy and is directly responsible for execution of all design projects across CAM’s portfolio of brands.
• Owns projects from concept through final production, ensuring strategic alignment, quality, accuracy, and on-time delivery.
• Contribute creative thinking and lead the visual strategy for campaigns, product launches, and strategic initiatives.
• Apply and uphold brand standards while identifying opportunities to refine, strengthen, and evolve brand expression over time.
• Partner with Marketing leadership to develop, refine, and govern brand guidelines, including visual identity systems, typography, color palettes, imagery, and brand voice.
• Conceptualize and execute engaging graphic and digital assets across multiple channels, including but not limited to: Email marketing Digital and print advertising Trade Shows, including full attendee experience Sales enablement tools (presentations, sell sheets, brochures) Product and technical documentation Blog posts, white papers, and thought leadership materials Continuing education and training content Social media and digital campaigns
• Translate complex or technical information into clear, visually compelling content.
• Design with a customer-first mindset, clearly communicating value propositions and differentiators.
• Collaborate with Marketing, Product, Engineering, Sales, Customer Fulfillment, and HR to understand business needs; execute and deliver effective visual solutions.
• Support internal communications, change initiatives, and training efforts where visual storytelling enhances clarity and engagement.
• Participate in creative reviews and campaign planning discussions, offering thoughtful input and solutions.
• Manage multiple design projects simultaneously, ensuring deadlines, priorities, and quality standards are consistently met.
• Maintain organized asset libraries, templates, and version control across brands.
• Identify opportunities to improve creative workflows, tools, templates, and efficiency.
• Stay current on design trends, tools, and best practices, particularly within B2B, industrial, and technical environments.
• Proactively bring forward new ideas, concepts, and creative approaches that elevate the CAM brand portfolio.
• Continuously assess and improve the effectiveness and impact of creative deliverables.

Benefits

• The company supports a healthy work-life balance and offers flexible working arrangements where possible.
• CAM is committed to helping employees effectively manage work and personal commitments.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level