Grand Mayan & Mayan Tequilas Business Development Manager

M.S. Walker•San Francisco, CA

11d

About The Position

The Grand Mayan & Mayan Tequilas Business Development Manager will manage the execution of all strategic business and related marketing plans and activities for the Grand Mayan and Mayan Tequila Portfolio. They will work with brand ownership, brand partners, the partner’s personnel and MSW Brands internal sales/creative/operations teams, distributor network, and key customers to deliver and achieve a dynamic business plan. Average Monthly Time Management projections: 85% Selling/in Market Support, 15% Administrative Business

Requirements

10+ years experience in the spirits industry
Wholesales and/or supplier experience
CRM experience
Strong presentation skills

Responsibilities

Achieve sales success within focus markets and support national initiatives
Visit a minimum of 75 accounts each month in the focused markets being mindful of T&E budget by stacking events, appointments and account facing activities
Support national markets with blitz activation – and ideating local initiatives to drive sales activities that are relevant to the market
Cultivate meaningful relationships with local sales teams on regional or key account groups that drive substantial volume and visibility of the brand
Activate brand cocktail strategy at retail and on-premise
Sell in, merchandise, program and activate large scale volumetric programs at retail.
Maintain, grow and curate top accounts in core geography as primary and to grow national markets.
Achieve in service volume cocktail placements in the on-premise channel
Follow up to train staff on DNA, provenance, features and benefits of the brand portfolio
Follow up to conduct consumer events, seminars and tastings in key accounts, festivals and other events locally and nationally.
Serve as product knowledge expert for the brand; with a passion for storytelling and effective way to communicate brand's features, benefits, heritage and personality
Educate consumers, trade, and distributor/broker partners on benefits of the brand
Contribute to social media content that documents the brands impact in the cocktailing community
Support and work with sales teams at distributors in the market, at meetings and events
Drive and manage national sales blitzes and crew drives
Manage budget and dedicated brand budget for activations
Collaborate with Brand Team on national trade marketing initiatives that drive brand advocacy.
Curate, deploy and execute brand advocacy strategy and tactics
Collaborate, and assist with deploying, executing and managing annual brand plans
Manage events calendar and budget from start to finish
Manage brand calendar of events and brand ownership visits.
Support national markets with large- and small-scale activations to ensure within brand strategy
Execute retail tastings with key strategic outlets on & off premise
Provide monthly recaps of all activities
Assist brand team with monthly business review on sales, inventory, spends and key activities and account callouts.
Quarterly recaps associated with KPIs
Yearend recap associated with KPIs