Graduate Recruitment Coordinator

University of St Thomas•Saint Paul, MN

7d•$21 - $26•Hybrid

About The Position

The University of St. Thomas invites qualified candidates to apply for a Graduate Recruitment Coordinator (Coordinator III) position within Enrollment Services. This role is primarily performed on the St. Paul campus, with some opportunity for remote work when schedules and operational needs permit. The University of St. Thomas embraces belonging and equal opportunity for all. Our convictions of dignity, diversity and personal attention call us to embody and champion an inclusive environment. The University is an Equal Employment Opportunity Employer (EEO). All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, age, status as a protected veteran, or other protected characteristic. This commitment to inclusion and equal opportunity is consistent with our mission: Inspired by Catholic intellectual tradition, the University of St. Thomas educates students to be morally responsible leaders who think critically, act wisely, and work skillfully to advance the common good. A successful candidate will possess a commitment to the ideals of this mission. The Lead Coordinator for Graduate Admissions (Coordinator III) is responsible for cultivating early-stage relationships with prospective graduate students and ensuring timely, personalized communication to two key lead groups: Enrollment Prospects – individuals who have not yet engaged (e.g., purchased lists, event rosters, name buys). Inquiries – individuals who have taken an action to express interest (RFI, event attendance, calling, emailing, web chat, etc.). This role focuses specifically on lead nurturing prior to the application stage. Once a student begins an application or indicates readiness to apply, the Lead Coordinator facilitates a seamless handoff to the appropriate Graduate Recruiter or the Assistant Director for deeper, program-specific engagement. Reporting to the Assistant Director of Recruiting & Admissions, the Lead Coordinator manages communication strategies, acts as a resource for student workers executing call/text/email campaigns, and helps ensure the University’s communications reflect current trends in graduate enrollment behavior.

Requirements

High School diploma or the equivalent
Four years of administrative support experience

Nice To Haves

Bachelor’s degree
Experience in admissions, higher education, or enrollment marketing
Experience with Salesforce, Marketing Cloud, or similar platforms
Experience creating messaging guides or communication playbooks

Responsibilities

Lead Nurturing for Prospects & Inquiries
Serve as the primary first point of contact for early-stage prospective students.
Deliver personalized, timely, and accurate information to prospects and inquiries to encourage engagement and funnel progression.
Respond to emails, calls, and forms with a student-centered approach and clear next steps.
Identify inquiries who are “application-ready” and route them to recruiters promptly.
Serves as main point of contact for in person meetings and “drop-in” visitors at the Admissions office.
Lead Engagement Strategy & Outreach Coordination
Work with the Assistant Director to develop and maintain strategies for call, text, and email outreach for both prospects and inquiries.
Create and update call scripts, email templates, and messaging guidelines used by student workers and staff.
Develop and host events both in person and virtually to attract and nurture leads for UST programs.
Serve as the point of contact for student workers when they have questions about outreach content, messaging, or workflows (without formal supervisory responsibilities).
Monitor lead behaviors, funnel movement, and communication engagement to refine outreach strategies.
CRM & Marketing Technology Tracking, Reporting, and Analysis
Use Salesforce, Marketing Cloud, and other systems to track and document all lead communication and engagement.
Pull and prepare regular reports on lead volume, lead source, engagement trends, and outreach effectiveness.
Monitor lead source performance to help inform marketing investment and outreach strategy.
Assist in tracking funnel movement for prospects and inquiries, highlighting areas where nurturing can be improved.
Identify data inconsistencies or workflow issues and recommend solutions or escalations.