Google Ad Grant Performance Specialist (Contract)

MUSICBREEDS•New York, NY

2d•Remote

About The Position

MyndBridge is seeking an experienced Google Ad Grants Performance Specialist to optimize our nonprofit Google Ads Grant account and drive high-quality traffic to our programs, events, and certification pathways. This role requires deep expertise in Google Ad Grants rules, compliance, bidding strategies, and ongoing optimization to ensure we fully leverage the $10,000/month grant. It will play a crucial role in building a strong, high-quality pipeline for our Q1 programs and Workforce Development Center launch. Location: Remote Type: Contract (10–12 hours/week)

Requirements

Must have direct experience managing Google Ad Grants accounts
(Not just general Google Ads)
Deep understanding of Google Ad Grants compliance rules and algorithm behavior
Proven ability to increase CTR, Quality Scores, and drive conversions
Hands-on experience with with Google Ads, Google Analytics (GA4), and Google Tag Manager
Experience setting up and troubleshooting conversion tracking across multiple platforms
Ability to deliver fast, accurate results
Familiarity with HubSpot for tracking forms, UTMs, and lead attribution

Nice To Haves

Nonprofit or workforce/education experience is a plus

Responsibilities

Audit, restructure, and fully optimize the existing Google Ad Grants account
Ensure full compliance with Google Ad Grants policies (CTR, QS, keyword rules)
Build high-performing Search campaigns aligned to MyndBridge program priorities
Monitor performance and implement weekly optimizations
Improve account Quality Score and overall relevance
Manage negative keyword lists, match types, and bidding strategies
Optimize copy, landing pages, and conversion paths for better performance
Collaborate with marketing leadership to run campaigns for
program enrollment
open house events
workforce certifications
brand awareness in target neighborhoods
Set up accurate conversion tracking via Google Tag Manager and Analytics
Build dashboards to monitor impressions, CTR, conversions, quality score, and Ad Grants compliance metrics
Provide weekly performance reports with insights, trends, and actionable optimization recommendations
Maintain conversion tracking within HubSpot (forms, event sign ups, inquiries)
Standardize UTMs and ensure consistent tracking across campaigns
Build HubSpot reports to measure leads, conversions, and Ad Grants impact
Monitor lead quality and recommend improvements using HubSpot data