Global Senior Communications Manager

Wandercraft•New York, NY

About The Position

Wandercraft is seeking a hands-on Global Senior Communications Manager to own and execute the company’s overarching communications strategy for all products—spanning both healthcare and industrial robotics—as well as corporate communications. You will be the driving force behind how the world sees Wandercraft, shaping our narrative, building brand reputation, engaging our community on and offline, and ensuring our groundbreaking technology reaches and resonates with global audiences. As a self-starter with a strong ownership mindset, you will lead all aspects of communications, from crafting compelling messaging and thought leadership to getting into the weeds on social media channels and building relationships with key media. You will empower your team, including a dedicated Content & Social Media Manager, to deliver impactful storytelling across all channels and touchpoints. If you thrive on making things happen, enjoy working across the full spectrum of communications, and want to make a real impact on people’s lives through innovative robotics, this is your opportunity to define what’s possible at the intersection of technology and mobility.

Responsibilities

Communications Strategy & Execution Partner with internal stakeholders to develop and own the global communications strategy, ensuring alignment with business goals, product launches, and clinical and regulatory milestones for both healthcare and industrial robotics
Craft and maintain consistent, compelling messaging and narratives for all Wandercraft products and corporate initiatives
Lead and execute public relations activities, including drafting press releases and social media copy across all key channels, executive communications, and creative directing social media videos ensuring Wandercraft’s voice is clear and influential in the industry
Effectively manage crisis communications, providing timely and effective responses to protect and enhance the company’s reputation.
Content & Social Media Leadership Direct the Content & Social Media Manager based in Paris create, curate, and distribute engaging content across digitial, video, and social media channels
Collaborate with product marketing, design, product, and clinical teams to ensure all communications are accurate, impactful, and aligned with regulatory requirements
Develop thought leadership programs and executive visibility initiatives to position Wandercraft as a leader in robotics and mobility innovation
Actively monitor proactive opportunities in the space, submit for awards, and manage public appearances from selection to logistics.
Engage with Key Influencers and Communities Build and nurture relationships with industry influencers, patient advocates, and healthcare professionals to amplify Wandercraft’s mission and foster trust
Collaborate with patients, companions, and users to gather authentic stories and feedback, ensuring their voices are represented in communications
Exercise your creativity and partner mindset to spot opportunities for content with our community and execute with speed.
Oversee the Communications Funnel and Social Engagement Monitor and guide communications activities across all funnel stages—from awareness and engagement to consideration and loyalty—ensuring consistent, impactful messaging for patients, customers, and healthcare stakeholders
Build awareness to drive patient traffic to our Atalante X customers, including Walk in New York and forthcoming Wandercraft walk centers
Leverage communications channels to support the creation of a strong pipeline of leads for the Eve, our personal exoskeleton, set to hit the market as early as 2026
Directly respond to inquiries and foster conversations on social media and in direct messages (DMs), maintaining an open dialogue with patients, customers, and influencers and managing Wandercraft’s public presence with care and professionalism
Represent Wandercraft at key industry conferences and local patient events to build relationships, showcase innovations, and deepen engagement with audiences across healthcare and industrial (travel ~25%)
Travel to Paris to engage with broader global marketing team approximately 4x per year.
Performance & Innovation Monitor and analyze communications performance metrics, using data to continuously improve strategies and tactics
Partner with marketing strategy & ops to create a regular cadence of reporting and growth across key channels, including monitoring for sentiment and share of voice
Stay ahead of industry trends (if not inventing new ones!) and competitor activity, identifying new opportunities for Wandercraft to lead and innovate in content and communications.