Global Product Director IVF Equipment

CooperCompanies•Trumbull, CT

14h

About The Position

About CooperSurgical CooperSurgical is a leading fertility and women’s healthcare company dedicated to putting time on the side of women, babies, and families at the healthcare moments that matter most in life. As a division of CooperCompanies, we're driven by a unified purpose to enable patients to experience life's beautiful moments. Guided by our shared values – dedicated, innovative, friendly, partners, and do the right thing – our offerings support patients throughout their lifetimes, from contraception to fertility and birth solutions, to women’s and family care, and beyond. We currently offer over 600 clinically relevant medical devices to healthcare providers, including testing and treatment options, as well as an innovative suite of assisted reproductive technology and genomic testing solutions. Learn more at www.coopersurgical.com. Responsibilities Position Summary: Responsible for driving strategy, tactical implementation plan and sales support of the equip-ment product portfolio and manage a team of equipment product managers. Be the commercial and customer voice throughout product lifecycle. Develop and drive our current growing business with strategic positioning for our global portfolio of equipment products and technical services. This role will include the global commercialization of new products and services and ongoing portfolio management in support of business goals. You will will manage a team of equipment product managers and work with R&D, Operations, MarComms and Commercial teams to develop a roadmap for product, conduct market re-search, develop campaigns and communication, provide education and training, and establish pricing strategies. The ideal candidate will understand how to strategically manage the product management life cycle, basics of medical device market and be adept at managing relationships and influencing across the organization. Develop strategic and tactical plans to effectively manage product lifecycle, including managing current products and introduction of new products. Drive business plans to achieve higher utilization and adoption across different geographies through market assessment on gaps, opportunities, trends, and competitive land-scape. Collaborate with the rest of the marketing and global commercial teams to plan marketing and promotional activities that drive demand and provide voice-of-customer insights for the entire organization 4.Establish and maintain relationships with cross-functional stakeholders to ensure products meet the company’s high standards and customers’ expectation and train sales team and external partners (distributors, when applicable) and support them with product-related questions. 5.Provide input to and help develop content for web, product inserts, marketing materials including white papers, capability presentations and webinars, in close collaboration with internal MarComms and external agencies 6. Build and maintain competitive and technology intelligence gathering and analysis that informs portfolio strategy 7. Manage a team of Equipment product managers, create and fosters a strong team spirit and be the true product champion Essential Functions: Responsibility for overall equipment strategy and technical services, the global director manager has the following key responsibilities: Drive a strong team of Equipment product managers and foster a strong team spirit to drive strategy and implementation in a global market. Innovation Investigate market conditions and opportunities globally Drive input for pipeline based on customer needs Participate as marketing resource in R&D projects Plan, coordinate and execute timely launches Market Communication Develop materials, campaigns and other sales driving marketing activities with Communica-tion team for both patients and clinics Participation in tradeshows and congresses Sales support Development of sales tools Product sales training Voice of Customer Clinic and patient insights globally Deliver input to product development projects based on market trends, customer feedback and sales input Lifecycle management Long term and short-term strategic marketing planning Development of tactical activities to reach strategic targets

Requirements

Master or Bachelor Degree in Business Administration, Marketing or Science or similar
Scientific interest and skills is an advantage
A minimum of 5-10 years of experience with product marketing, preferably from the medical device, pharma industry or other LifeScience Industry
Passing of background check which may include verification of prior employment, criminal conviction history, educational and driving records.
Strategic and commercial mindset
Strong management skills
Ability to influence the commercial teams
Strong business mindset
Results, structured and goal-oriented
Analytical skillset
Proficient communicator and able to work in a global environment with cross-functional groups
Good at networking and creating customer relationships
Fluent in English written and spoken
Globally thinking – travelling 40-50 days per year

Responsibilities

Responsible for driving strategy, tactical implementation plan and sales support of the equip-ment product portfolio and manage a team of equipment product managers.
Be the commercial and customer voice throughout product lifecycle.
Develop and drive our current growing business with strategic positioning for our global portfolio of equipment products and technical services.
This role will include the global commercialization of new products and services and ongoing portfolio management in support of business goals.
You will will manage a team of equipment product managers and work with R&D, Operations, MarComms and Commercial teams to develop a roadmap for product, conduct market re-search, develop campaigns and communication, provide education and training, and establish pricing strategies.
Develop strategic and tactical plans to effectively manage product lifecycle, including managing current products and introduction of new products.
Drive business plans to achieve higher utilization and adoption across different geographies through market assessment on gaps, opportunities, trends, and competitive land-scape.
Collaborate with the rest of the marketing and global commercial teams to plan marketing and promotional activities that drive demand and provide voice-of-customer insights for the entire organization
Establish and maintain relationships with cross-functional stakeholders to ensure products meet the company’s high standards and customers’ expectation and train sales team and external partners (distributors, when applicable) and support them with product-related questions.
Provide input to and help develop content for web, product inserts, marketing materials including white papers, capability presentations and webinars, in close collaboration with internal MarComms and external agencies
Build and maintain competitive and technology intelligence gathering and analysis that informs portfolio strategy
Manage a team of Equipment product managers, create and fosters a strong team spirit and be the true product champion
Drive a strong team of Equipment product managers and foster a strong team spirit to drive strategy and implementation in a global market.
Investigate market conditions and opportunities globally
Drive input for pipeline based on customer needs
Participate as marketing resource in R&D projects
Plan, coordinate and execute timely launches
Develop materials, campaigns and other sales driving marketing activities with Communica-tion team for both patients and clinics
Participation in tradeshows and congresses
Development of sales tools
Product sales training
Clinic and patient insights globally
Deliver input to product development projects based on market trends, customer feedback and sales input
Long term and short-term strategic marketing planning
Development of tactical activities to reach strategic targets