Global Mid-Market Campaign Manager

Vertex Inc.•King of Prussia, PA

1d•$99,500 - $129,400

About The Position

Global Campaign Manager We're looking for a strategic executor with proven campaign development experience with a strong understanding of buyer-stage execution, project management and data-driven optimization skills. Excellent communication, cross-functional collaboration, and the ability to turn big-picture goals into tactical wins are essential. If you're passionate about scaling demand generation, enabling global teams, and directly impacting revenue through innovative, measurable campaigns—this is your opportunity to make a massive difference.

Requirements

Ability to translate strategic plans into executable, scalable campaign kits for pipeline impact
Proven experience in campaign development, including messaging, campaign execution and planning
Understanding of messaging frameworks and buyer journey stages
Ability to guide content creation and ensure consistency across assets
Experience managing multi-channel marketing campaigns (email, digital, events, etc.)
Skilled at working with content, digital, field marketing, and operations
Ability to align campaign assets with brand, audience, and regional needs
Ability to interpret high-level marketing goals and convert them into tactical deliverables
Strong prioritization and project management skills to manage multiple campaigns simultaneously
Familiarity with campaign performance metrics and KPIs
Ability to analyze results & optimize campaign kits based on feedback / data
Strong written and verbal communication skills
Experience creating enablement materials and training regional teams on campaign execution
Must have successfully carried pipeline quotas before
AI-first mindset in generating campaign kits and in campaign performance measurement

Responsibilities

Create actionable, scalable campaign kits aligned to the Integrated Demand Program (IDP) strategy
Set and track campaign-level KPIs that ladder up to IDP KPIs defined by Program Leads
Determine campaign objectives along with appropriate communication vehicles, content, scheduling, approach, targeting and mix of strategies
Create comprehensive campaign kits that include messaging frameworks, content assets, channel strategies, timelines, and performance benchmarks tailored to target audiences and buying stages
Lead execution and generation of marketing content assets: emails, landing page, social posts, ad copy & banners, content offers; Tracking and reporting: campaign tagging guidance, performance dashboard template, lead scoring model
Ensure global campaign kits are adapted and localized appropriately for regional execution, factoring in cultural, regulatory, and market nuances
Support regional and functional marketing teams in deploying campaign kits by providing training, documentation, and ongoing guidance
Support development of Sales enablement materials: outbound email templates, call scripts, one-pager / solution briefs, case studies, battlecards
Track campaign performance across channels and regions, gather feedback, and iterate on campaign kits to improve effectiveness and ROI
Ensure campaign kits adhere to global demand generation standards and maintain consistency in messaging, design, and execution across markets