Global Media Associate Manager
About The Position
Tinder is looking for a Global Media Associate Manager that will help build and implement the paid media strategy globally. We’re looking for an experienced, collaborative paid media marketer who will be responsible for the media strategy and can drive growth across the entire customer journey (e.g. awareness, acquisition, conversion, monetization). This highly cross-functional role will collaborate with brand marketing, the internal media-buying team, analytics, finance, product, and external partners to drive growth and maintain processes for all of Tinder media. Our ideal candidate will solve strategic marketing problems to drive business results using data and cross-functional insights to make informed decisions and influence the marketing roadmap. This candidate will have deep expertise in implementing a comprehensive paid media strategy, launching new channels with our partners, building programs both domestically and internationally, and building and scaling teams, infrastructure, processes, and analytics.
Requirements
- 3+ years of paid media or performance marketing either in-house or for a media agency
- Is creative, curious, and collaborative; you love solving ambiguous problems with cross‑functional partners and aren’t afraid to propose new ways of working
- Communicates in a structured, concise, and insight‑driven way, especially when synthesizing data, framing trade‑offs, and making recommendations
- Thrives in a fast‑paced, highly matrixed environment, with a strong sense of ownership and the ability to prioritize where media can have the biggest impact
- Has a test‑and‑learn mindset, comfortable setting hypotheses, defining success metrics, and calling clear “go/stop/scale” recommendations based on results
- Understands the full marketing funnel; from upper‑funnel brand building and consideration through acquisition, engagement, and monetization; and how media, creative, and product experiences connect across it
- Brings a deep understanding of digital marketing and paid media, especially social/video, mobile app growth, and genz‑focused platforms, and how those levers drive user growth, retention, and revenue
- Is highly organized and detail‑oriented, with experience building and maintaining media budgets, trackers, and documentation that keep large, complex programs on track.
- Is excited to partner across disciplines (Brand, Social, Product Marketing, Analytics, Finance, Legal, PR/Comms, Regional Marketing) and comfortable influencing without direct authority
Responsibilities
- Manage full‑funnel media strategy and planning across always‑on and campaign initiatives (brand, ROI, acquisition), spanning video/CTV, digital, social, audio, and emerging formats
- Own and maintain global media investment and pacing, including annual and quarterly planning, budget trackers, and in‑flight reallocation to hit business, audience, and efficiency goals
- Design and run structured test‑and‑learn roadmaps (creative, audience, channel, format, bidding, measurement) in partnership with Marketing Analytics and regional teams, translating experiment results into clear, repeatable playbooks
- Set and maintain integration standards for media partners, including onboarding requirements, naming conventions, event mapping, and data quality expectations to protect and strengthen Tinder’s marketing data stack
- Serve as day‑to‑day lead for our media agency and key platforms, providing clear briefs, feedback, and priorities; ensure accountability on performance, creative excellence, audience strategy, and innovation across partners.
- Partner closely internal marketing teams to translate brand platforms into media‑first ideas (formats, flighting, context, creator strategy) and to ensure integrated storytelling across paid, owned, and earned channels
- Collaborate with Creative on paid asset strategy and production, providing channel‑specific guidance on formats, specs, hooks, and messaging; influence how concepts are adapted for TikTok, Reels, Shorts, CTV, OOH, and more
- Drive operational excellence in media, including documentation, QA processes, budget governance, and partner scorecards, so the team can scale tests, learnings, and best practices across markets efficiently
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
Number of Employees
1,001-5,000 employees
