Global Marketing Manager

LifeVantage Corporation•Sandy, UT

About The Position

LifeVantage is on the search for an impactful, resourceful Global Marketing Manager to champion the growth of LifeVantage through: The implementation of new products within the dietary supplement/nutraceutical, skin care and personal care categories Innovative marketing campaigns, promotions, and special projects Product lifecycle management including renovations, rebrands and sunsetting Operational marketing tasks (item setup, pricing, enrollment packs, kitted/bundled products) Event liaison with global marketing This fast-paced role is integral to the successful development of new products and marketing strategies for the company’s international markets. The position will be responsible for taking US-lead products/initiatives and working closely with international market VPs and GMs to paint a vision for how products, campaigns, and initiatives would work for the market, determining if they are a fit for the market or if adjustments should be made. The Manager will usher the product, campaign or initiative through the commercialization, launch, or execution process. The Global Marketing Manager will serve as the conduit for execution and project management within the marketing department, and is intricately involved in ensuring cross-functional collaboration, and that process and strategy extends to sales and marketing team members in market, maintaining an especially strong relationship with market GMs. Together with those cross-functional peers and the other members of the product marketing team, they work to execute marketing strategies locally and will be held responsible for key performance indicators tied to market engagement and growth. An integral part of a global product marketing team, success within this role comes when there is one LifeVantage global brand and when international markets feel completely integrated and included as part of the LifeVantage team, sharing in both the success and opportunities that exist for the organization. The role interacts daily with international VPs and GMs and cross-functional leaders and teams to ensure the products and projects are delivered with excellence, and that the LifeVantage consumer experience remains second to none. The ability to build solid cross functional partnerships and maintain good communication is essential. This role requires a keen self-starter and multitasker who thrives in an empowered environment with the ability to make both long-term strategic decisions and quick decisions under pressure. The successful candidate will have exceptional product and project management experience, with the ability to see the bigger picture while remaining intricately connected to the details.

Requirements

5+ years’ experience in product marketing and management with a focus on international markets, brand management, communications, or related areas
Bachelor's degree in Marketing, Business, Communications, Public Relations, or related areas
Excellent communication skills (verbal and written)
Ability to communicate in a professional manner when dealing with employees, distributors, vendors and company contacts
Motivated self-starter with the ability to proactively run with little supervision.
A passion for dietary supplements/nutraceuticals, and/or skin care and personal care
Excel and PowerPoint required

Nice To Haves

MLM/Network Marketing experience preferred, CPG marketing preferred
Workfront, Monday.com, DataTrax/InfoTrax

Responsibilities

Work with regional team to Conduct competitive & market research analysis
Be a go-to source of information and expert on international markets
Own/work with regions on business cases including Product pricing analyses, forecasts, pack and stack strategy
Present US product/programs to international market counterparts
Own monthly marketing meetings with regions
In conjunction with Regulatory, adapt US claims grids, positioning documents for local markets
Go To Market strategy and execution – own creative briefs when differs from US launch timing
International Product names (be the liason from global) and trademarks
In conjunction with Operations and Design, ensure product labels are completed on time
Monitor and report on project and program status
Work with other marketing leaders to define success within international project scopes
Elevate roadblocks as needed, helping to remove them when possible
Navigating unforeseen challenges and circumstances, always coming to the table with a viable solution
Work requires occasional travel and a willingness to work a flexible schedule.