Global Marketing Campaign Manager

MariaDB plc

6h•$100,000 - $125,000•Remote

About The Position

At MariaDB, we are the backbone of the services people use every day. From mobile banking and online shopping to music streaming and cloud services, our technology touches billions of lives. We’re the open-source database of choice for 75% of the Fortune 500 and the new standard for modern, mission-critical applications. Our mission is to build the future of data, and we want you to be a part of it. The Opportunity As the Global Marketing Campaign Manager, you will be the engine behind our integrated marketing campaigns. Reporting to the Senior Director of Demand Generation, you will be responsible for strategizing, building, and executing global campaigns that drive pipeline, accelerate opportunities, and increase revenue. This is a highly visible role that requires a strategic thinker who can translate business goals into measurable marketing programs across a variety of channels, with a deep focus on customer acquisition and retention leveraging AI capabilities, and optimizing the Go-to-Market (GTM) funnel.

Requirements

Experience: 5+ years of experience in B2B marketing, with at least 4 years in a global campaign management or demand generation role, preferably in the tech, infrastructure, SaaS, Software, Database, or open-source industry.
Campaign Expertise: Demonstrable experience in building and executing integrated marketing campaigns that have successfully driven pipeline and revenue, aligned with strategic GTM plays (e.g., new logo acquisition, customer upsell/retention, partner co-marketing). Hands-on experience developing and executing Account-Based Marketing (ABM) programs.
Marketing Funnel Understanding: A clear understanding of the marketing funnel and how to apply different tactics at each stage.
Digital Marketing Proficiency: Proficiency in digital marketing channels, including SEM/PPC, paid social, and retargeting.
MarTech Stack Experience: Experience with marketing automation platforms (e.g., Marketo, HubSpot, Pardot) and CRM systems (e.g., Salesforce). Proficient level of experience using Marketo and hands-on experience with Salesforce (SFDC).
Data and Analytics: Strong analytical skills with the ability to analyze campaign data, interpret results, and make data-driven decisions. Hands-on analytical skills in quantitative data analysis of program effectiveness, forecasting, and ROI. Expertise in data management, analytics, and optimizing campaign performance.
Strategic & Business Acumen: Must possess strong strategic planning and prioritization skills, capable of ensuring that tactics are secondary to strategy. The ability to "speak finance fluently" is essential for prosperity and computing the causal impact of investments.
Technical Proficiency: Familiarity with marketing technology (martech) integration and competency in leveraging AI tools for marketing functions.
Customer-Centricity: Deep understanding of customer behavior, pain points, and the ability to define a clear value proposition for diverse buyer roles.
Communication & Project Management: Excellent communication and project management skills. You can manage multiple projects simultaneously and communicate clearly with a variety of stakeholders.
Collaboration: Proven ability to break down organizational silos and promote close alignment and data sharing between sales and marketing teams.

Nice To Haves

Experience with fine-tuning AI models with proprietary data for enhanced accuracy and competitive advantage.
Vertical experience in Financial Services, Telco, or Retail/eCommerce.
Database/open-source or infrastructure software background.
Experience developing and executing video content strategies, including producing engaging short-form videos, executive snippets, and product moments.
Experience designing and piloting executive engagement concepts, such as Virtual Executive Briefing Centers (EBCs), to create highly personalized interactions with key decision-makers.

Responsibilities

Strategic Campaign Planning & Execution: Develop and lead integrated, multi-channel marketing campaigns that directly support our core GTM plays (e.g., Oracle Migration, Community Conversion, Customer Upsell) within key enterprise and developer segments. This includes aligning campaigns with overall business strategy, mapping activities to the complex B2B customer journey, and managing global campaigns with localization strategies.
Pipeline Generation: Own the campaign plan to generate qualified marketing leads (MQLs) and sales-accepted leads (SALs), ensuring alignment with our sales and revenue targets.
Advanced Targeting and Omnichannel Engagement: Implement Account-Based Marketing (ABM) programs, focusing on highly personalized engagement with high-value accounts. Target the expanded B2B buying committee (including Finance, Operations, Legal, HR, and Cybersecurity specialists) and design seamless omnichannel experiences. Leverage intent data and detailed profiling/qualifying questions for effective audience targeting.
Content & Messaging: Collaborate with product marketing and content teams to ensure campaign messaging is compelling, relevant, and aligned with our target personas. You will identify content needs and create a content plan to support your campaigns (e.g., white papers, webinars, case studies, blog posts). Drive campaign execution of our evergreen/always-on campaigns across a mix of channels including digital advertising (PPC, social media), email marketing, webinars, content syndication, and partner co-marketing channels. Develop and execute campaigns specifically for our existing customer base to drive upsell and renewal opportunities. Build nurture programs to convert our vibrant open-source community into enterprise customers.
Lead with AI & Technology Integration: Strategically integrate AI and Generative AI (GenAI) capabilities for automation, hyper-personalization, ad optimization, and content development at scale.
Performance Analysis: Be a metrics-oriented professional. You will define campaign KPIs, track performance, and provide regular reporting and analysis to leadership. You’ll use data to optimize campaigns in real-time and inform future strategy. Define and track success metrics tied to real business growth, employ multi-touch attribution models to report and communicate ROI/Value on Investment (VOI) metrics to senior leadership.
Collaboration: Work cross-functionally with sales, product marketing, content, and the rest of the marketing team to ensure campaigns are fully integrated and supported. Break down organizational silos and promote close alignment and data sharing between sales and marketing teams, particularly for ABM and lead nurturing efforts.
Budget Management: Manage campaign budgets effectively to maximize ROI and pipeline generation.
Webinar & Email Campaigns: Manage global webinars and email campaigns (commercial, enterprise, global).