Global Marketing Director, COPD

AstraZeneca•Gaithersburg, MD

1d•$231,989 - $347,983

About The Position

This role is a pivotal leadership opportunity within one of BBU’s top launches and a key contributor to our 2030 ambition. You will be accountable for global brand strategy and launch excellence, partnering across an XF team to deliver a firstclass COPD launch. You bring a strategic mindset, crosscultural communication strength, and the ability to simplify complexity—amplifying brand strategy and shaping a highperformance, patientfocused culture across global and country teams.

Requirements

Bachelor’s degree is required with business degree or scientific expertise as preferred. Master’s degree is desired.
Significant experience launching biologics and delivering end to end brand leadership in specialty care.
Deep knowledge of commercial strategy and core methodologies, including positioning, campaign development, forecasting, pricing and reimbursement, market research, and competitive intelligence.
Proven track record engaging external stakeholders (e.g., KEEs, prescribers, payers) and converting insights into actionable strategies.
Strong strategic thinking, decisionmaking, and problem solving, with the ability to simplify complexity and set clear choices.
Demonstrated ability to collaborate and lead across functions and geographies, effective influence without authority.
Bias for action with a track record of translating ideas into measurable outcomes.
Robust analytical, organizational, and communication skills (written and verbal).
Comfortable operating amid ambiguity and managing multiple priorities in a fastpaced, highly crossfunctional environment.
Proven ability to build, develop, and inspire highperforming teams and an inclusive, patientcentric culture.

Nice To Haves

Direct experience launching medicines in one or more of the US, Japan, or China; respiratory or immunology experience a plus.

Responsibilities

Brand Strategy and Launch Excellence: Lead the development, socialization, and continuous refinement of the global brand strategy, value proposition, and positioning for COPD; translate strategy into clear priorities, success metrics, and launch plans aligned with enterprise objectives.
Signature Initiatives: Design, pilot, and scale signature initiatives to accelerate adoption and sustain growth.
Market and Regional Partnership: Build strong, trustbased partnerships with T8 markets, the Global Launch Lead, and Regional Leads; drive alignment and readiness, ensuring local execution is informed by insights and grounded in common guardrails.
Insights and Evidence: Integrate clinical, realworld, competitive, and market access insights to guide strategy; partner with medical, HEOR, and market access to shape evidence generation and value communication.
GotoMarket and Omnichannel: Define segmentation, targeting, and omnichannel strategy (including C360 and nextbestaction frameworks) to optimize HCP and patient engagement and measure impact across touchpoints.
AI and Digital Enablement: Embed AIpowered capabilities responsibly across planning, content operations, and analytics to enhance precision, speed, and scalability while adhering to compliance standards.
CrossFunctional Leadership: Serve as a core member of the Global Brand Team (GBT) and lead the Global Marketers Forum; orchestrate collaboration across medical, regulatory, market access, insights, digital, supply, and finance to derisk launch and accelerate performance.
Agency and Budget Management: Select and lead strategic agency partners; oversee budget planning, investment allocation, and ROI optimization.
Performance Management: Establish KPIs and leading indicators; drive disciplined performance reviews and coursecorrect quickly to deliver inyear and longterm objectives.