Global Digital Marketing Specialist Government/Military
About The Position
A Global Digital Marketing Specialist plays a pivotal role in orchestrating and executing digital marketing campaigns that span multiple regions, while closely collaborating with the Director and Regional Marketing Managers to ensure local relevance and alignment with global strategy in the Government/Military markets. A key aspect of this role is to oversee a holistic approach to digital presence and to manage various online platforms to create a cohesive brand strategy. This includes Implementing online campaigns to promote products and services by focusing on digital channels like social media, SEO, and paid search to drive engagement, generate leads, and increase sales. Reports to the Global Marketing Director Government/Military. At ZOLL, we're passionate about improving patient outcomes and helping save lives. We provide innovative technologies that make a meaningful difference in people's lives. Our medical devices, software and related services are used worldwide to diagnose and treat patients suffering from serious cardiopulmonary and respiratory conditions. The Acute Care Technology division of ZOLL Medical Corporation develops and delivers innovative lifesaving products and software solutions to EMS, hospital, public safety, and military customers globally. Products include AEDs, trauma kits, ventilators, temperature management solutions, and more. Our dedicated employees take pride in their commitment to improving patient outcomes while delivering world-class customer service. At ZOLL, you won't just have a job. You'll have a career—and a purpose. Join our team. It's a great time to be a part of ZOLL!
Requirements
- Bachelor's Degree in Marketing or college equivalent required
- 5+ years of marketing experience, preferably in the medical device industry
- Technology Proficiency – Digital Marketing Tools to run and measure success of digital marketing programs, Google AdWords/GA4, MS Office programs (Word, PowerPoint, Excel).
- Excellent analytical, organizational, and project management skills
- Demonstrated written and oral communications skills including strong presentation skills and results orientation.
- Ability to work effectively in a matrix organization and to handle multiple tasks and projects simultaneously
Nice To Haves
- continuous education in areas such as SEO, content marketing, social media and analytics preferred
- Digital Marketing Certification Preferred
- HubSpot, Hootsuite, Oracle Cloud and Salesforce experience preferred
Responsibilities
- Provides support to the three regional Government/Military marketing managers Americas, EMEA, JAPAC to ensure successful execution of marketing activities
- Coordinate the creation of digital assets (ads, emails, landing pages, social media content, etc.).
- Ensure assets are adaptable for regional use (e.g., localization, language, cultural relevance).
- Identify target audiences and select appropriate digital channels (e.g., social media, display, search, video).
- Collaborate with global and regional marketing teams to ensure alignment and consistency.
- Manage and create profiles on various social media platforms to build brand awareness
- Develop and execute digital strategies to improve a brand's online presence and achieve business goals
- Analyze data and use analytics tools to optimize campaigns and track key metrics
- Create, edit and publish new content
- Review and update the website’s navigation architecture to improve usability for all visitors
- Optimize SEO to increase organic traffic and improve search rankings
- Monitor and optimize based on website analytics
- Work with Regional Managers to tailor global campaigns to local markets (language, imagery, offers)
Benefits
- This position is eligible for an annual bonus in accordance with the company's bonus plan.
- Details of ZOLL's comprehensive benefits plans can be found at www.zollbenefits.com.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
