IATD Global Demand Generation Leader

3M•Maplewood, MN

1d•Onsite

About The Position

Global Demand Generation Leader-Industrial Adhesives and Tapes Division Collaborate with Innovative 3Mers Around the World Choosing where to start and grow your career has a major impact on your professional and personal life, so it’s equally important you know that the company that you choose to work at, and its leaders, will support and guide you. With a wide variety of people, global locations, technologies and products, 3M is a place where you can collaborate with other curious, creative 3Mers. This position provides an opportunity to transition from other private, public, government or military experience to a 3M career The Impact You’ll Make in this Role As a Global Demand Generation Leader, you will have the opportunity to tap into your curiosity and collaborate with some of the most innovative people around the world. Here, you will make an impact by: · Developing the strategy around targeting unique personas in the Industrial Adhesives and Tapes division, working cross-functionally to create and implement campaigns globally based on customer insights. · Deeply understanding customer pain points, motivations, and purchasing behaviors to inform all marketing activities and serve as the resident expert on the customer and market landscape. You will own, maintain and enhance our customer journey maps and identify key opportunities to engage and nurture them, and work closely with the product content leads on aligning business product content strategy across persona’s customer journey. · Perpetuating campaigns through creating Global Campaign toolkits while staying on the cutting edge of emerging digital media innovations. You will anchor clear, consistent, and frequent communication with stakeholder teams to outline strategy, review goals, and track performance for campaigns. · Developing and owning the key messages that will resonate with the target audience. The Demand Generation Lead works closely with the subject matter experts to determine the most effective marketing channels and tactics (across paid, owned & earned) to reach this audience and achieve business goals, making strategic decisions about where to invest resources for the best return on investment. · Producing and managing photo and video shoots to capture essential content. Provide strategic direction and creative briefs to creative partner(s), ensuring content requests are aligned with the overall division strategy and designed to move customers through the funnel efficiently. This includes determining the right agency partner for specific needs and messages. · Developing & driving comprehensive digital plans for awareness and lead generation campaigns (SEO & SEM, digital advertising, email, social media, landing pages, website marketing automation etc.) with measurables objectives. · Work across a dynamic ecosystem of stakeholders to define, develop and implement integrated campaign strategies across the globe. This includes but not limited to: Area Activation Planners, Product Content leaders, Global Marketing Center pillar teams and the converter business owners. · Works closely with the subject matter experts to determine the most effective marketing channels and tactics (across paid, owned & earned) to reach this audience and achieve business goals, making strategic decisions about where to invest resources for the best return on investment. · Cultivating an environment of full-team engagement, leadership, and personal development. You’ll be champion for open and transparent communication. · Provide strategic direction and creative briefs to creative partner(s), ensuring content requests are aligned with the overall division strategy and designed to move customers through the funnel efficiently. · Manage lead generation and nurturing strategies that leverage marketing technology stack (e.g., Eloqua, Salesforce) · You’ll work closely with creative partners, Media, and PR teams to conceptualize, execute, and deliver on the programs. You are also responsible for managing timely execution and optimize budget allocations. · Continuously optimize campaigns to increase conversion and results while keeping pace with overall digital marketing trends and translate relevant industry developments into enterprise strategy.

Requirements

Bachelor’s degree or higher (completed and verified prior to start)
Seven (7) years of combined experience in integrated marketing, channel marketing, brand marketing, digital marketing, B2B lead generation, and/or marketing communications in a private, public, government, or military environment
Current, valid Driver’s License.

Nice To Haves

Master’s degree in business administration, marketing or entrepreneurship from an accredited institution
Skills include:
Proven experience solving and communicating complex marketing strategies to cross-functional teams in a global environment.
Must be able to organize large amounts of information and track and meet many competing deadlines.
Exceptional communication skills
Excellent time management, project management and organization skills
Growth and results-oriented
Self-starter and ability to work independently
Prior experience writing creative briefs
Prior experience with customer journey mapping
Prior experience launching integrated marketing campaigns, tracking metrics to evaluate effectiveness
Experience in new product introduction content creation
Prior experience in media buying and optimization (min. 3 years, cross channel with the focus on digital)
Experience working with marketing automation tools (Eloqua) and CRM (Salesforce) preferred
Proven ability to track and manage budgets and asset routings for approval
Previous cross-functional leadership experience. ideally in Brand Management, Marketing Manager, or Integrated Marketing roles
Experience with tools such as Adobe Assets, Salesforce.com, LinkedIn, PowerBI, HAMR

Responsibilities

Developing the strategy around targeting unique personas in the Industrial Adhesives and Tapes division, working cross-functionally to create and implement campaigns globally based on customer insights.
Deeply understanding customer pain points, motivations, and purchasing behaviors to inform all marketing activities and serve as the resident expert on the customer and market landscape.
Owning, maintaining and enhancing customer journey maps and identify key opportunities to engage and nurture them, and work closely with the product content leads on aligning business product content strategy across persona’s customer journey.
Perpetuating campaigns through creating Global Campaign toolkits while staying on the cutting edge of emerging digital media innovations.
Anchoring clear, consistent, and frequent communication with stakeholder teams to outline strategy, review goals, and track performance for campaigns.
Developing and owning the key messages that will resonate with the target audience.
Determining the most effective marketing channels and tactics (across paid, owned & earned) to reach this audience and achieve business goals, making strategic decisions about where to invest resources for the best return on investment.
Producing and managing photo and video shoots to capture essential content.
Providing strategic direction and creative briefs to creative partner(s), ensuring content requests are aligned with the overall division strategy and designed to move customers through the funnel efficiently.
Determining the right agency partner for specific needs and messages.
Developing & driving comprehensive digital plans for awareness and lead generation campaigns (SEO & SEM, digital advertising, email, social media, landing pages, website marketing automation etc.) with measurables objectives.
Working across a dynamic ecosystem of stakeholders to define, develop and implement integrated campaign strategies across the globe.
Cultivating an environment of full-team engagement, leadership, and personal development.
Championing for open and transparent communication.
Managing lead generation and nurturing strategies that leverage marketing technology stack (e.g., Eloqua, Salesforce)
Working closely with creative partners, Media, and PR teams to conceptualize, execute, and deliver on the programs.
Managing timely execution and optimize budget allocations.
Continuously optimizing campaigns to increase conversion and results while keeping pace with overall digital marketing trends and translate relevant industry developments into enterprise strategy.