Global Customer Research Analyst

GM•Warren, MI

20h•Hybrid

About The Position

The Role Are you energized by uncovering the “why” behind consumer behavior and translating insights into strategic action? Do you thrive in a fast-paced environment where curiosity, collaboration and a passion for market research and automotive come together? If so, we have an exciting opportunity for you. As a Global Customer Research Analyst , you’ll be a key player serving as a trusted advisor to many areas of the GM enterprise. You’ll design and execute primary research that brings the voice of the customer to life, helping shape the direction of our products and features. With a consultant mindset and a drive to connect data to business impact, you’ll lead your own research projects while also collaborating closely with a dynamic team of researchers. This role is perfect for someone who’s naturally curious, thrives on juggling multiple priorities, and brings a positive, can-do attitude to every challenge. What You'll Do Strategic Influence & Product Impact Drive meaningful impact around product development and future content strategy—with a passion for connecting consumers to automotive innovation. Act as a strategic consultant to internal teams (Engineering, Human Factors, Innovation, Design), delivering consumer and market insights that shape decisions. Insightful Storytelling & Decision Support Translate data into compelling narratives that inform strategic initiatives and business decisions across GM leadership levels—leveraging a storytelling approach that inspires action. Apply a curious mindset to uncover deeper meaning through special analyses using current data, secondary sources, and industry trends. Research Design & Execution Collaborate with the research manager to frame stakeholder learning objectives and select methodologies that best serve the research goals—balancing rigor with agility. Independently design quantitative questionnaires and qualitative discussion guides with precision and creativity. Manage multiple research projects simultaneously, ensuring smooth execution and timely insights using DIY tools and supplier-supported fieldwork. Data Analysis & Insight Generation Analyze primary research results to extract key insights and translate them into actionable recommendations. Support large-scale tracking studies and proprietary consumer panels, maintaining a high level of organization and stakeholder engagement. Operational Excellence & Vendor Management Build purchasing documents and oversee supplier invoicing with attention to detail and accountability. Maintain strong supplier relationships and manage timelines, sample refreshes, and project queues with a positive, solutions-oriented attitude. What Sets You Apart You bring a consultant mindset —proactive, strategic, and always thinking a few steps ahead. You have a thirst for curiosity , constantly seeking to understand the “why” behind consumer behavior and market shifts. You thrive in a fast-paced environment , juggling multiple priorities with grace and focus. You bring a collaborative spirit and a positive energy that lifts teams and projects alike. You’re deeply passionate about marketing and the automotive industry , and it shows in everything you do. Join us and become part of a team that thrives on curiosity, collaboration, and the power of data-driven storytelling. If you're passionate about the automotive space and excited to make a real impact through research that drives strategy—this is your opportunity. Apply now and help shape the future of our product portfolio with insight, energy, and purpose.

Requirements

Bachelor’s degree
2+ years of Market Research or related work experience
Willingness to ask questions, take initiative and be resourceful
Confidence to help guide internal stakeholders through research planning, execution, and insight phases
Understand the principles of AI and use cases in Market Research
Demonstrated ability to work well in a collaborative team environment
Strong critical thinking and analytical skills; ability to work with cross-tabs and raw data sets
Excellent interpersonal skills and ability to work well with cross-functional teams (for example, Brand Teams, Global Research Teams, Product Teams, Marketing, Planning, Engineering, Design and suppliers)
Outstanding organizational/project management skills with attention to details
Ability to work on multiple projects simultaneously, managing deliverables and deadlines
Strong written & oral communication skills; ability to present confidently to senior leadership
Proficient in the use of Word, PowerPoint, and Excel

Nice To Haves

Advanced degree or marketing research-related certifications
Experience using m-Tab for analyzing syndicated data
Experience using Qualtrics platform (programming, java script, Stats IQ, XM Directory, Text IQ) as well as other DIY survey/sampling tools
Familiarity with statistical concepts and applications
Familiarity with both quantitative and qualitative market research methodologies including Conjoint and Max Diff
Familiarity with SQL, Python for combining and analyzing large datasets

Responsibilities

Strategic Influence & Product Impact Drive meaningful impact around product development and future content strategy—with a passion for connecting consumers to automotive innovation.
Act as a strategic consultant to internal teams (Engineering, Human Factors, Innovation, Design), delivering consumer and market insights that shape decisions.
Insightful Storytelling & Decision Support Translate data into compelling narratives that inform strategic initiatives and business decisions across GM leadership levels—leveraging a storytelling approach that inspires action.
Apply a curious mindset to uncover deeper meaning through special analyses using current data, secondary sources, and industry trends.
Research Design & Execution Collaborate with the research manager to frame stakeholder learning objectives and select methodologies that best serve the research goals—balancing rigor with agility.
Independently design quantitative questionnaires and qualitative discussion guides with precision and creativity.
Manage multiple research projects simultaneously, ensuring smooth execution and timely insights using DIY tools and supplier-supported fieldwork.
Data Analysis & Insight Generation Analyze primary research results to extract key insights and translate them into actionable recommendations.
Support large-scale tracking studies and proprietary consumer panels, maintaining a high level of organization and stakeholder engagement.
Operational Excellence & Vendor Management Build purchasing documents and oversee supplier invoicing with attention to detail and accountability.
Maintain strong supplier relationships and manage timelines, sample refreshes, and project queues with a positive, solutions-oriented attitude.

Benefits

From day one, we're looking out for your well-being–at work and at home–so you can focus on realizing your ambitions.
Learn how GM supports a rewarding career that rewards you personally by visiting Total Rewards resources

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