Global Crypto Partner Marketing Manager

Kforce•San Francisco, CA

46d

About The Position

In this role, the Global Crypto Partner Marketing Manager will work directly with some of our most strategic crypto partners to identify our shared users, develop joint marketing plans, and execute co-marketing campaigns aimed at driving customer acquisition and activation. As the inaugural hire dedicated to this partner segment, you will have the unique opportunity to shape our crypto partner marketing strategy and investment model. We're looking for people with passion, grit, and integrity. You're encouraged to apply even if your experience doesn't precisely match the job description. Your skills and passion will stand out-and set you apart-especially if your career has taken some extraordinary twists and turns. We welcome diverse perspectives and people who think rigorously and aren't afraid to challenge assumptions.

Requirements

5+ years of relevant B2B marketing experience that can span marketing, product marketing, or partner marketing
4-5+ years of product marketing or go-to-market experience; experience working with payments, cryptocurrency, financial technology, or financial services preferred
Experience working closely with go-to-market partners to build joint marketing plans and execute marketing programs and campaigns that drive mutually beneficial KPIs and new customer acquisition and pipeline generation outcomes
Experience shaping joint messaging and creating content with partners
Demonstrated experience in measuring and improving the ROI of marketing investments through an indirect business model leveraging partners
Deep understanding of the user journey through a partner distribution channel and funnel, sales cycle and product lifecycle and their respective requirements on the partner marketing organization to drive attach and revenue
Background in SAAS, FinTech is preferred (Crypto, Payments experience would be strongly preferred)
Experience supporting a global market and global partners
Experience with Partner Marketing and Product Marketing are strongly preferred
Experience developing bespoke partner marketing plans vs large well-built-out strategies
Strong execution skills and ability to collaborate with stakeholders and drive deliverables
Strong skills in building relationships with existing and new partners to align plans, drive clarity, and ensure effective communication of progress
High agency and adaptability, thriving in a fast-paced environment with the ability to handle ambiguity and work autonomously
Big picture thinking and meticulous attention to detail-you're able to quickly understand overall business objectives, build a well-aligned marketing strategy and drive yourself and your cross-functional partners towards execution
Excellent written and verbal communication skills

Responsibilities

Partner closely with the Crypto Partnerships team, Product Marketing, and Product to gather inputs and align on strategies that support mutually beneficial opportunities
Define annual joint marketing strategies, objectives, and success metrics for a portfolio of strategic crypto partners
Develop aligned messaging and produce bespoke co-marketing campaigns and activations with your portfolio of partners
Execute co-marketing initiatives (e.g., joint email campaigns, co-branded webinars, etc.) to drive new user acquisition, increase product upsell, and generate sales pipeline with and through partners
Integrate partners into campaigns by collaborating with cross-functional marketing teams such as Campaigns, Product Marketing, Regional Marketing, and Demand Generation
Define scaling mechanisms to provide marketing resources and enablement that support a scaled partner motion
Manage marketing budgets with each partner to drive ROI
Track and evaluate the performance of co-marketing activities

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