Global Campaign Manager

Drata • San Francisco, CA

3d

About The Position

The Global Campaign Manager is responsible for designing, launching, and optimizing global, full funnel, integrated marketing campaigns that drive high-quality pipeline and revenue across Drata’s target regions, segments, and industries.
This role emphasizes scale and consistency: you’ll build digital-first programs that can be executed globally and adapted locally by regional and field teams.
You’ll partner closely with product marketing, field/events, partner marketing, SDRs, brand, and marketing operations to ensure every campaign is tightly aligned to our ICP, messaging, and pipeline goals.

Requirements

• 5-7 years of experience in B2B demand generation, integrated campaigns, or marketing program management, including ownership of global or multi-region campaigns (ideally in SaaS).
• Proven track record building and scaling multi-channel campaigns that drive measurable pipeline and revenue, not just vanity metrics.
• Strong analytical skills with experience turning data into insights and action; comfortable working with Salesforce, HubSpot, analytics and attribution tools (e.g., Google Analytics, 6sense, Domo).
• Excellent project and stakeholder management, with a history of leading complex cross-functional initiatives, hitting deadlines, and keeping partners aligned.
• Compelling written and verbal communication skills, with the ability to write clear briefs and collaborate on (or create) ad copy, email copy, and landing page direction.
• Self-starter mindset who thrives in a fast-paced, high-growth environment, can operate with autonomy, and is comfortable making data-informed decisions.
• Comfort with AI and experimentation, using modern marketing and AI tools to improve efficiency, creative quality, and performance.

Responsibilities

• Plan and run full-funnel, multi-channel campaigns from brief to launch to post-mortem, including goal-setting, channel mix, audience strategy, offers, and measurement to generate and accelerate high-intent pipeline.
• Partner with Product Marketing to align campaigns to ICPs, personas, positioning, and value propositions using standardized messaging frameworks and campaign briefs.
• Collaborate cross-functionally with partner marketing, field/events, SDRs, brand and MOPs to align execution, creative, and sales plays to campaign strategy.
• Define KPIs and campaign impact and build reporting views that connect campaign performance to pipeline and revenue.
• Partner with Marketing Operations to operationalize campaigns in Salesforce, HubSpot, and other related systems, ensuring clean tracking, lead routing, and attribution.
• Continuously test and optimize creative, messaging, landing pages, and nurture flows to improve conversion rates.
• Manage and optimize campaign budgets, reallocating spend based on performance.
• Enable SDRs and sales with campaign snapshots, talking points, follow-up templates so they can effectively act on campaign engagement.
• Leverage AI-powered tools for audience insights, creative iteration, experimentation, and performance analysis to accelerate launch cycles and optimization.
• Document and socialize campaign playbooks and best practices to drive consistency, learning, and repeatability across the marketing organization.

Benefits

• Shared Success: We provide stock equity to ensure that as the company grows, you share directly in that success. Equity gives every employee a sense of ownership and the opportunity to celebrate our wins together—because your contributions don’t just support our progress; they help drive our collective success.
• Health & Wellness: Up to 100% employer-paid premiums for medical, dental, and vision coverage for employees and their dependents, along with comprehensive wellness benefits and healthcare concierge services designed to support your needs beyond traditional insurance.
• Financial Well-being: A comprehensive suite of financial benefits, including a 401(k) plan, company-paid life and disability insurance, tax-advantaged spending accounts, and a range of discounted voluntary offerings to help you customize and strengthen your overall financial position.
• Family Support: We want to support you in life's most important moments, so we offer a paid Parental Leave policy, after six months of employment. Employees also receive access to Kindbody fertility and family-building benefits and dedicated leave specialists who help guide you through the entire process.
• Growth & Development: Generous annual stipends for both professional and personal development, empowering you to invest in your continued growth. You’ll also have access to a wide range of internal learning opportunities, ensuring you can build new skills, deepen your expertise, and advance your career with confidence.
• Time Off & Flexibility: We believe that to do your best work, you should get the time you need for rest, rejuvenation and recovery. Drata offers a flexible vacation policy, paid holidays, and other perks to recharge.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed
• Number of Employees: 101-250 employees