Generalist, Growth

Base Power CompanyAustin, TX
2d

About The Position

We're hiring a Growth Generalist who wants to do their best work at a company building something that matters. This isn't a traditional marketing role - it's a seat for someone who thinks in channels, experiments, and outcomes, and doesn't need a title to tell them where to play. You'll help millions of people discover a better way to power their homes, at a moment when reliability, cost, and the grid are top of mind. You'll work across every surface of the growth motion and own the results end to end.

Requirements

  • Have hands-on growth experience with direct ownership of channels in a consumer or consumer-adjacent business.
  • Have operated in early-stage or unstructured environments and didn't mind the ambiguity.
  • Are equally comfortable in a dashboard, a creative brief, and a cross-functional standup.
  • Move fast and don't wait to be told.

Responsibilities

  • Own customer acquisition targets with clear accountability across a channel that you own.
  • Design and run structured growth experiments across the funnel to unlock step-change improvements.
  • Translate performance data into decisions: what to double down on, what to fix, and what to shut down.
  • Operate a high-velocity creative engine, working closely with design to develop, test, and scale winning creative.
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