General Sales Manager
About The Position
Burns Buick GMC is seeking a proven General Sales Manager (GSM) to lead, coach, and grow our sales operation. This role is responsible for driving new and used vehicle performance through a disciplined, repeatable sales process, developing high-performing sales managers and consultants, maintaining strong manufacturer relationships, and delivering an exceptional customer experience. The ideal candidate is a hands-on leader who believes in structure, accountability, and execution-someone who understands that consistent results are driven by clearly defined processes that are followed every day.
Requirements
- Minimum 5+ years of automotive sales leadership experience, GSM experience strongly preferred
- Demonstrated success implementing and maintaining a structured, disciplined sales process
- Strong understanding of OEM programs, digital retailing, and inventory management
- Proven ability to coach, train, and hold teams accountable to process and performance
- Strong communication, organizational, and leadership skills
- Ability to thrive in a fast-paced, performance-driven environment
- Valid driver's license and clean driving record
Responsibilities
- Lead and manage all aspects of the new and used vehicle sales departments
- Establish, enforce, and continuously improve a disciplined sales process from first contact through delivery and follow-up
- Set clear sales goals, forecasts, and performance expectations with daily, weekly, and monthly accountability
- Coach and develop Sales Managers and Sales Consultants to execute the sales process consistently and professionally
- Monitor and improve closing ratios, gross profit, inventory turn, and market share through process adherence
- Ensure full compliance with OEM programs, policies, and reporting requirements
- Oversee inventory management, pricing strategy, and aging controls
- Partner with F&I to ensure smooth handoffs and maximize product penetration
- Collaborate with Fixed Operations to support customer retention and dealership-wide growth
- Maintain strong CSI, online reputation, and customer experience standards
- Analyze sales data, market trends, and performance metrics to drive continuous improvement
- Uphold dealership processes, ethical standards, and a professional, accountable culture
Benefits
- Total annual compensation of $165,000-$200,000, consisting of base salary plus performance-based bonuses
- Supportive ownership and executive leadership
- Stable, growing dealership with strong brand presence
- Opportunity to build and lead a process-driven, high-performing sales organization
- Professional environment focused on long-term, sustainable success
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What This Job Offers
Job Type
Full-time
Career Level
Manager
Education Level
No Education Listed
