General Sales Manager - SITECH

Mustang Cat•Houston, TX

About The Position

General Sales Manager – Construction Technology Solutions SITECH Southeast Texas | Houston, TX (Trimble Dealer | Construction Technology Sales | Machine Control & Site Solutions) Do you thrive on leading high-performing sales teams? Are you passionate about driving growth with technology that transforms construction job sites in Houston and across Southeast Texas? If so, SITECH Southeast Texas (SETX) – the authorized Trimble dealer for construction technology – wants to hear from you. About SITECH Southeast Texas At SITECH Southeast Texas, our mission is simple: deliver value every day by providing innovative construction technologies, industry-leading equipment, and expert guidance to elevate tomorrow’s job sites—today. We bridge the gap between heavy equipment and cutting-edge job site technology, empowering our customers in Houston, TX, and surrounding areas to build smarter, faster, and safer. What You’ll Do as a General Sales Manager Develop and execute sales strategies that align with the SITECH Strategic Business Plan Lead, coach, and motivate sales representatives to drive growth and expand market share Direct customer service and inside sales activities to ensure a high-quality customer experience Oversee merchandising initiatives to strengthen product visibility and adoption Build and maintain relationships with key contractors, surveyors, and equipment operators across Southeast Texas Partner with cross-functional teams (deployment, service, support) to deliver seamless solutions Monitor financial performance, create budgets, and track progress toward sales targets Provide accurate sales forecasts and market insights to leadership Stay current on Trimble technologies, competitive offerings, and industry trends

Requirements

Bachelor’s degree in Business, Marketing, Industrial Technology, or related field (or equivalent work experience)
7–10+ years of progressive sales management experience in construction technology, machinery, or related industries
Demonstrated leadership skills with a track record of coaching and motivating sales teams
Strong customer service and solution-selling background
Ability to read financial statements, create budgets, and apply business acumen to decision-making
Proficient with Microsoft Office and CRM systems
Excellent verbal and written communication skills

Nice To Haves

Technical knowledge of machinery, construction technology, or Trimble solutions
Experience in the Houston-area construction industry with established customer relationships
Familiarity with telematics, machine control, or site positioning systems

Responsibilities

Develop and execute sales strategies that align with the SITECH Strategic Business Plan
Lead, coach, and motivate sales representatives to drive growth and expand market share
Direct customer service and inside sales activities to ensure a high-quality customer experience
Oversee merchandising initiatives to strengthen product visibility and adoption
Build and maintain relationships with key contractors, surveyors, and equipment operators across Southeast Texas
Partner with cross-functional teams (deployment, service, support) to deliver seamless solutions
Monitor financial performance, create budgets, and track progress toward sales targets
Provide accurate sales forecasts and market insights to leadership
Stay current on Trimble technologies, competitive offerings, and industry trends