COO)

Farm & Forge Club•College Grove, TN

About The Position

The General Manager / Chief Operating Officer (GM/COO) is the senior operational leader of Farm & Forge Club, accountable for translating vision into execution across people, programs, facilities, and financial performance. This role owns day-to-day operations and long-range operational strategy, ensuring the club runs with excellence, discipline, and scalability. This is a hands-on, outcomes-driven leadership role for a highly analytical operator with a consulting mindset, strong financial acumen, and the ability to lead complex, cross-functional teams. The ideal candidate brings deep business and operations expertise combined with a meaningful background in sports, athletics, or performance environments. The GM/COO partners closely with the Office of the President as a strategic thought partner, operator, and trusted executor.

Requirements

10+ years of progressive leadership experience in operations, consulting, or complex service-based organizations.
Demonstrated success managing multi-department operations, large teams, and significant budgets.
Strong financial acumen, including P&L management, KPI design, budgeting, and capital planning.
Innovative, systems-oriented thinker who proactively identifies opportunities to modernize and scale through technology, including hands-on experience implementing AI-enabled tools.
Flexible schedule, including the ability to be in attendance for key events that may occur during evenings or weekends.
Proven ability to lead cross-functionally across operations, finance, marketing, technology, and people.
Structured problem-solver at both strategic and tactical levels.
High level of comfort with data, systems, and technology.
Experience operating in fast-growing, dynamic environments.
Strong executive presence, judgment, and communication skills.

Nice To Haves

Background in sports, athletics, performance training, or elite team environments.
Experience with pricing and marketing strategy for clubs, schools, or membership-based organizations.
Former athlete, coach, or operator in competitive sports environments.
Experience overseeing tournaments, camps, or large-scale events.
Familiarity with club management platforms (e.g., Club Automation or similar).

Responsibilities

Own all operational decision-making and outcomes across the club, including tennis, Human Performance, education, facilities, and events.
Serve as a trusted strategic partner and sounding board to the President.
Help translate long-term vision into near-term operational priorities and execution plans.
Proactively surface risks, tradeoffs, and opportunities, presenting clear options with pros and cons.
Execute decisively once direction is set, acting as an enthusiastic supporter of key decisions.
Lead, coach, and develop Executive Directors across Tennis, Human Performance, Facilities, and Education; ensure seamless coordination across departments to deliver a unified club experience.
Build a high-performance, accountable culture with clear expectations, standards of performance, and feedback mechanisms.
Oversee workforce planning, staffing models, scheduling, and performance management.
Partner with the Office of the President on senior-level people decisions including compensation, development, performance, and disciplinary actions.
Build systems and feedback loops that deliver an exceptional parent, athlete, and member experience at scale.
Be the ‘face’ of Farm and Forge, representing the club in the community and at events.
Oversee the nuts and bolts of facility management, including: Scheduling and space optimization across courts, classrooms, fitness spaces, and fields Tournament and event operations Building operations, maintenance, safety protocols, and vendor management
Establish and continuously improve operational playbooks, SOPs, and escalation protocols to ensure consistency, safety, and professionalism.
Ensure all programs meet or exceed local, state, and federal compliance requirements.
Own operational financial performance in partnership with the Office of the President, including: Budgeting, forecasting, and variance analysis Department-level P&L visibility Expense discipline and resource allocation
Define, track, and operationalize KPIs across departments.
Establish clear, decision-oriented financial and operational reporting for leadership and governance.
Ensure contracts, vendor agreements, and major expenses align with financial and strategic priorities.
Lead and/or significantly influence pricing strategy across programs, memberships, camps, tournaments, and education offerings.
Apply structured problem-solving and data analysis to improve enrollment, utilization, and retention.
Collaborate on go-to-market strategies, partnerships, and community engagement initiatives; bring prior experience shaping or advising pricing and marketing strategies for sports organizations, schools, clubs, or analogous service-based businesses.
Support capital planning and investment decisions, including facility improvements, technology investments, and program expansion.
Apply a consulting-style approach to diagnosing operational inefficiencies, automate workflows and deploy scalable solutions.
Ensure operational systems and tools (scheduling, member management, finance, HR, communications) are optimized and consistently adopted.
Bring strong fluency in AI and emerging technologies, with the ability to: Identify opportunities to automate workflows Improve forecasting, scheduling, and decision-making Enhance the member and staff experience