Franchise Marketing Strategist

Zoom Drain•Plymouth Meeting, PA

1d•Onsite

About The Position

Zoom Drain is a fast-growing, specialized franchise system in the drain and sewer services industry. The company is looking for a Sr. Franchise Marketing Specialist to act as a marketing coach and onboarding lead for franchise owners. This role involves helping owners develop smart local marketing strategies, track performance, and grow their businesses. It is explicitly stated that this is not an execution role; instead, the individual will guide, coach, and hold franchise owners accountable, while also managing the complete marketing onboarding process for new locations.

Requirements

4–7 years in marketing, business development, or a consultative client-facing role
Experience advising business owners or operators and knowing how to influence without authority
Analytical mindset: comfortable diagnosing performance gaps and recommending adjustments
Strong communicator who builds credibility quickly and isn't afraid of direct conversations

Nice To Haves

Franchise or multi-location environment experience strongly preferred
Home services industry background a plus
Familiarity with ServiceTitan, Google Ads/LSA, and lead aggregators (Angi, Thumbtack, Yelp) preferred

Responsibilities

Help owners set SMART goals, track KPIs (CAC, CLV, conversion rates), and make data-driven decisions
Own the end-to-end marketing onboarding for new franchise launches, including timelines, vendor coordination, website, Google Business Profile, and lead platforms
Serve as the liaison between franchisees and marketing vendors (digital agencies, Angi, Thumbtack, etc.), holding them accountable to deliverables
Train franchise owners on Zoom Drain's marketing systems, tools, and playbooks
Support the Marketing Help Desk and contribute to pilot programs and system-wide initiatives

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