Franchise Marketing Strategist
About The Position
Zoom Drain is a rapidly expanding franchise system specializing in drain and sewer services. The company is seeking a Senior Franchise Marketing Specialist to act as a marketing coach and onboarding lead for its franchise owners. In this role, the specialist will assist owners in developing effective local marketing strategies, monitoring performance, and fostering business growth. This position is focused on guidance, coaching, and accountability rather than direct execution, and involves managing the complete marketing onboarding process for new locations.
Requirements
- 4–7 years in marketing, business development, or a consultative client-facing role
- Experience advising business owners or operators and knowing how to influence without authority
- Analytical mindset: comfortable diagnosing performance gaps and recommending adjustments
- Strong communicator who builds credibility quickly and isn't afraid of direct conversations
Nice To Haves
- Franchise or multi-location environment experience strongly preferred
- Home services industry background a plus
- Familiarity with ServiceTitan, Google Ads/LSA, and lead aggregators (Angi, Thumbtack, Yelp) preferred
Responsibilities
- Help owners set SMART goals, track KPIs (CAC, CLV, conversion rates), and make data-driven decisions
- Own the end-to-end marketing onboarding for new franchise launches, including timelines, vendor coordination, website, Google Business Profile, and lead platforms
- Serve as the liaison between franchisees and marketing vendors (digital agencies, Angi, Thumbtack, etc.), holding them accountable to deliverables
- Train franchise owners on Zoom Drain's marketing systems, tools, and playbooks
- Support the Marketing Help Desk and contribute to pilot programs and system-wide initiatives
Benefits
- Direct impact on franchisee success
- Real responsibility from day one
- Clear path to grow as the system expands
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
Number of Employees
1-10 employees
