Franchise Lead - PR

Bristol Myers Squibb • Guaynabo, PR

10h

About The Position

Challenging. Meaningful. Life-changing. Those aren’t words that are usually associated with a job. But working at Bristol Myers Squibb is anything but usual. Here, uniquely interesting work happens every day, in every department. From optimizing a production line to the latest breakthroughs in cell therapy, this is work that transforms the lives of patients, and the careers of those who do it. You’ll get the chance to grow and thrive through opportunities uncommon in scale and scope, alongside high-achieving teams. Take your career farther than you thought possible. Bristol Myers Squibb recognizes the importance of balance and flexibility in our work environment. We offer a wide variety of competitive benefits, services and programs that provide our employees with the resources to pursue their goals, both at work and in their personal lives. The Brand Lead acts as the CEO of CV/IMM portfolio, integrating across functions and customer segments to deliver brand objectives with an enterprise mindset. This role is pivotal in driving value for patients, the community, and the local team by ensuring strategic excellence, operational integrity, and cross-functional alignment. Success requires strong leadership, strategic agility, and a high degree of initiative and accountability.

Requirements

• At least 5 years of pharmaceutical experience, ideally with commercial exposure.
• Proven success managing brands across lifecycle stages (launch, growth, maturity).
• Experience launching new products or indications.
• Effective communicator with ability to influence senior management decisions.
• Demonstrated ability to navigate matrix organizations and flex across cultures and business complexities.
• Understanding of regulatory policies and public relations impact.
• Proven collaboration across boundaries and strong external relationship-building.
• Skilled in change management and championing new ways of working.
• Deep expertise in HCP, patient, and payer journeys.
• Demonstrated success in P&L and budget management.
• Fluency in analytical models and ability to translate BI&A insights into actionable strategies.
• Familiarity with omnichannel strategy and modular content production.
• Fully bilingual (English/Spanish); proficient in Microsoft Office and modern analytical/digital tools.
• Demonstrated alignment with BMS Values – Urgency, Inclusion, Passion, Accountability, Innovation, and Integrity.

Nice To Haves

• Advanced degree preferred (MS, PhD, MBA).
• Sales and Marketing experience with multiple assets preferred.
• 1+ years of people management experience preferred.
• Strong leadership and commercial experience in Puerto Rico markets highly desired.

Responsibilities

• Own the holistic brand strategy and imperatives for CV/IMM portfolio across all stakeholders.
• Lead a cross-functional team (Commercial, Access, Medical, and enabling functions) to establish compliant, shared brand objectives.
• Partner with the US/ICON/LATAM organization to secure go-to-market resources, remove execution barriers, and maximize collaboration.
• Define success metrics for HCP and patient segments and ensure alignment across the customer journey.
• Own the end-to-end HCP and patient journey, from omnichannel strategy to execution.
• Integrate insights from advanced analytics and market research to tailor engagement strategies.
• Leverage AI-driven insights and modular content creation to enhance customer experience and personalization.
• Accountable for the fully loaded P&L, including budget ownership and resource allocation across the brand team.
• Drive dynamic resource allocation and make business cases to adjust budgets in line with evolving brand objectives.
• Ensure accurate financial reporting and forecasting through tools such as RPM and COMPASS.
• Provide input to BI&A teams to develop advanced analytics and use insights to refine brand strategy.
• Lead the development and reporting of KPIs to identify brand opportunities and measure performance and refine brand strategy.
• Manage and execute all marketing and sales-related brand activities to deliver target sales and margin.
• Actively participate in calibration sessions and provide input for performance reviews of Medical, Access, and OCS teams.
• Provide strategic leadership to matrix teams, supporting development and coaching aligned with business goals.
• Guide sales teams to improve performance and achieve commercial targets.
• Integrate Marketing Excellence efforts locally by leveraging global resources and aligning with regional strategy.
• Partner with US, LATAM, ICON, and other markets to ensure investment, share best practices, and drive impact.
• Comply with all applicable laws, regulations, and BMS policies.

Benefits

• Health Coverage: Medical, pharmacy, dental, and vision care.
• Wellbeing Support: Programs such as BMS Well-Being Account, BMS Living Life Better, and Employee Assistance Programs (EAP).
• Financial Well-being and Protection: 401(k) plan, short- and long-term disability, life insurance, accident insurance, supplemental health insurance, business travel protection, personal liability protection, identity theft benefit, legal support, and survivor support.
• Work-life benefits include: Paid Time Off US Exempt Employees: flexible time off (unlimited, with manager approval, 11 paid national holidays (not applicable to employees in Phoenix, AZ, Puerto Rico or Rayzebio employees) Phoenix, AZ, Puerto Rico and Rayzebio Exempt, Non-Exempt, Hourly Employees: 160 hours annual paid vacation for new hires with manager approval, 11 national holidays, and 3 optional holidays
• Based on eligibility, additional time off for employees may include unlimited paid sick time, up to 2 paid volunteer days per year, summer hours flexibility, leaves of absence for medical, personal, parental, caregiver, bereavement, and military needs and an annual Global Shutdown between Christmas and and New Years Day.
• All global employees full and part-time who are actively employed at and paid directly by BMS at the end of the calendar year are eligible to take advantage of the Global Shutdown.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed
• Number of Employees: 5,001-10,000 employees