Fractional VP of Product Technology

FIA NOW Employment Solutions•Lower Saucon Township, PA

1d•Hybrid

About The Position

We are seeking a Fractional VP, Product & Technology to lead the design, integration, and launch of a unified digital platform for a growing organization. This role is responsible for connecting content, audience engagement, and revenue systems into a single, cohesive digital experience. You will work across leadership, marketing, content, and development teams to translate vision into a fully functional platform that supports audience growth, engagement, and conversion. This is a hands-on leadership role requiring both strategic thinking and direct execution.

Requirements

Experience building and launching digital platforms end-to-end
Strong background in systems integration (CRM, CMS, email, payments)
Experience working across product, technology, and marketing functions
Proven ability to translate strategy into execution
CRM platforms (e.g., Salesforce, HubSpot, or similar)
CMS platforms (e.g., WordPress, Ghost, or similar)
Email marketing and automation tools
Martech stack and systems integration (APIs, data flow)
Hands-on operator with a builder mindset
Comfortable working in ambiguity and defining structure
Strong communicator across technical and non-technical teams

Nice To Haves

Experience in small to mid-sized organizations preferred

Responsibilities

Platform Strategy & Build
Design and lead the development of a unified digital platform
Create clear, intuitive user journeys from first interaction through ongoing engagement and conversion
Define MVP scope and future-state roadmap
Systems Integration
Integrate CRM, CMS, email marketing, and payment/donation systems
Ensure seamless data flow across platforms
Optimize and unify existing tools while introducing new solutions as needed
Audience & Revenue Infrastructure
Build systems that support audience growth, segmentation, and engagement
Implement email marketing and automation workflows
Enable clear pathways for conversion, subscriptions, or membership
Execution & Delivery
Translate business needs into technical requirements
Lead implementation, including vendor coordination and oversight
Ensure delivery is on time, within scope, and aligned with organizational goals
Cross-Functional Leadership
Partner with marketing, content, and development teams
Align platform capabilities with messaging, campaigns, and growth objectives
Establish workflows and collaboration across departments