Fractional Head of Growth (Demand Generation Focus)

Insight Therapy Solutions•Las Vegas, NV

3d•Remote

About The Position

We are seeking a Fractional Head of Growth to take immediate ownership of lead generation and pipeline growth. You will be responsible for deciding what channels to focus on, building execution plans, and holding the team accountable for output and results. This role is ideal for a growth operator who has personally scaled lead generation and can quickly implement systems that produce results.

Requirements

Demonstrated experience personally driving measurable increases in lead volume (not just managing teams or analyzing performance)
Experience scaling at least one primary acquisition channel (e.g., paid search, referrals, SEO) from low baseline to consistent output
Experience operating in resource-constrained environments (small teams, limited budgets)
Strong understanding of performance marketing and/or referral-based growth
Ability to quickly diagnose problems and implement practical solutions

Responsibilities

Own and drive all lead generation efforts across the organization
Identify and prioritize 2–3 high-impact acquisition channels (e.g., paid search, referral partnerships, SEO)
Develop clear execution plans for each channel and direct the team to implement
Rapidly test, launch, and iterate campaigns with a bias toward speed over perfection
Direct and manage the existing marketing team (digital marketing + business development)
Translate strategy into weekly execution plans with clear deliverables
Hold team members accountable for output, timelines, and performance
Provide coaching and structure to improve team effectiveness
Implement and maintain a simple, transparent KPI dashboard
Use data to reallocate effort toward highest-performing channels