Fractional Digital Marketing Officer

Waller Group • Dallas, TX

25d • Hybrid

About The Position

The Fractional Marketing Officer (FMO) is a senior marketing executive responsible for building, managing, and scaling the marketing engine of a high-performance investment- sales commercial brokerage. This role drives brand strategy, lead generation, deal marketing, investor communications, and agent enablement to increase listings, pipeline velocity, and brokerage revenue. The FMO supports the full lifecycle of investment-sales assignments—from prospecting to listing launch to contract to close—while elevating the brokerage’s market authority and digital footprint.

Requirements

• 7–15+ years of experience in marketing, preferably in commercial real estate, investment banking, private equity, or other B2B professional services.
• Deep understanding of CRE investment-sales workflows and deal lifecycles.
• Expertise in digital marketing, CRM systems, automation workflows, and data-driven campaign management.
• Strong writing, content strategy, and investment storytelling skills.
• Ability to independently manage projects, prioritize deliverables, and operate in a fast- paced brokerage environment.

Nice To Haves

• Experience marketing multifamily, retail NNN, office, land, or value-add assets.
• Familiarity with Crexi, Costar/LoopNet, Reonomy, Yardi, ResMan, and SharpLaunch.
• Prior fractional leadership or high-growth brokerage experience.
• Strong design sensibility for investment-grade marketing collateral.

Responsibilities

• repositioning firm from an outbound sales strategy to an inbound sales strategy.
• Automate and build AI into lead scoring through enriched market and client intelligence revamping/refining or implementing a new CRM platform.
• Oversee listing launch workflows and syndication (Crexi, LoopNet/Costar, internal investor lists). Ensure materials reflect accurate underwriting data, compelling visuals, and investment rationale.
• Lead Generation & Pipeline Growth Build and execute digital lead-gen campaigns targeting property owners and investors. Implement nurture sequences, remarketing campaigns, and database growth strategies. Establish lead scoring systems to prioritize high-value prospects. Manage PPC, SEO, email automation, and top-of-funnel pipeline acceleration.
• Marketing Operations & Technology Oversee CRM and marketing automation systems (HubSpot, Salesforce, Podio, Zoho, SharpLaunch, Mailchimp, Zapier, AI agents). outreach.

What This Job Offers

• Career Level: Mid Level
• Education Level: No Education Listed