Fractional Director of Marketing & GTM Execution

Digital Scientists•Alpharetta, GA

11d•Hybrid

About The Position

Digital Scientists is a leading professional services firm specializing in custom software development solutions, catering to multiple industries including healthcare, logistics and the public sector. We are hiring an experienced marketing leader to take charge of executing our go-to-market plan. This is a fractional, part time hybrid role (20-25 hours per week), for someone with prior hands-on B2B experience who resides near our downtown Alpharetta GA office. You will work closely with our CEO and COO to drive campaigns, improve our website for conversion, manage key channels, and connect marketing work to business results. You will be expected to own the work and be accountable for delivering measurable outcomes. This is not a full-time position, nor an agency contract – it is a role where your work is crucial towards making a direct impact. You will lead execution across key areas:

Requirements

8+ years of B2B marketing experience, ideally in SaaS, healthcare technology or professional services
Track record of leading real execution – not just planning
Comfortable with owning campaign execution, site improvement, messaging, and measurement
Able to work independently and make tactical decisions aligned to business goals
Strong communicator and collaborator
Interest in digital strategy, design and software technology
Eager to work Part-Time but still make meaningful impact on results
In office 2 - 3 days per week in Alpharetta, GA, with remote work rest of the week
About 20 - 25 hours per week total

Responsibilities

Lead GTM Execution
Turn the company’s strategic GTM plan into weekly deliverables
Plan and run campaigns across digital, content, email and events
Ensure marketing activity aligns with sales priorities
Improve Website Performance
Update site content and structure to improve lead generation and conversion
Write or guide messaging that speaks clearly to buyer needs and offers
Track performance and optimize based on data
Drive Messaging Consistency
Ensure messaging stays clear, outcome-focused, and consistent across all channels
Reinvorce position and calls to action that support pipeline and sales engagement
Measure and Report Progress
Set up dashboards and reports that track business outcomes (e.g., qualified calls, assessment starts, pipeline value)
Provide weekly updates to leadership with insights and next steps
Collaborate with Teams
Work directly with the Chief Executive Officer and Chief Operating Officer
Collaborate with offshore Marketing Coordinator to align systems support with strategies
Coordinate work with internal contributors and external partners as needed