Founding GTM Lead (Growth & Community)

EQL Tech • Phoenix, AZ

4h • Onsite

About The Position

EQL Tech is recruiting on behalf of a venture-backed Fintech Leader for a Founding GTM operator. This role involves building the company’s community-led acquisition engine from the ground up through referrals, partnerships, local parent communities, and field work, using data to refine strategies. It is a hands-on founding Individual Contributor (IC) role focused on families, metrics, and collaboration with founders. The client is building trusted infrastructure for families navigating the US public education budget, specifically state-funded Education Savings Accounts (ESAs), which currently suffer from broken and confusing government-first portals. The company aims to provide a modern, delightful consumer fintech experience, driven by credibility, relationships, and lived experience rather than traditional advertising. The team has raised $16M in funding and consists of elite engineers and leaders from companies like Stripe, Mercury, Goldman Sachs, and SpaceX.

Requirements

• 3–6 years in consumer growth, GTM ops, community-led growth, partnerships, or a closely related go-to-market role.
• Proven ownership of non-paid acquisition loops: referrals, ambassador/community programs, events, partnerships, or field-led growth.
• Comfort moving between the field and the spreadsheet: talking to parents and partners, then translating those insights into funnel math.
• A strong instinct for which partnerships compound and which ones create only temporary noise.
• A bias toward action, experimentation, and iteration over long strategy documents.
• Experience in a trust-sensitive consumer category such as edtech, healthtech, family finance, childcare, or mission-driven fintech.
• High ownership, high output, and comfort operating as a founding IC without a large team or budget.
• Strong academic pedigree and the judgment to work closely with founders on a new growth motion.

Responsibilities

• Build our client’s community-led GTM motion from scratch across referrals, partnerships, and parent/community channels.
• Spend real time with families to understand what creates trust, what triggers adoption, and what causes drop-off — then turn that into concrete GTM decisions.
• Design and test referral systems, partnership programs, and community loops that compound over time.
• Build field-led growth in the places where trust is earned: homeschool co-ops, special needs groups, local parent pods, education events, advocacy communities, and similar networks.
• Work across founders, product, and operations to improve onboarding conversion and move toward a clear account-growth target.
• Instrument funnels, cohorts, activation, retention, and conversion so the team can make sharper decisions faster.
• Engage with community leaders, education stakeholders, and other ecosystem partners when it helps our client reach and serve families better.
• Travel frequently for family visits, partner meetings, and community events.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed