Founding Content Lead

Harper • San Francisco, CA

2d • $80,000 - $110,000 • Onsite

About The Position

The Problem 36 million businesses in America need insurance—it’s not optional. 77% are underinsured. 40% have no coverage at all. The distribution system failed them: too slow, too opaque, too confusing. Over 90% of commercial insurance is still human-led. We’re building the inverse: 90%+ AI-led, pushing toward the higher 90s. Not by patching legacy workflows—by building AI that makes humans more effective, improves the customer experience, and eliminates friction at every step. We’re adding ~1,000 customers per month. We’ve grown 100x since last year. We’re looking to do even more this year—and that’s why we’re hiring. Commercial insurance is a $100B+ market with zero consumer brand. We want to become the voice of small business in America. The Thesis Founder-led content is the highest-leverage motion—it compounds, it’s defensible, and it filters for the exact candidates and customers who belong here. We have real operational receipts and stories worth telling. In 6-12 months, you’ll have built a content engine that drives recruiting inbound, investor attention, and brand perception. The Role You’ll build Harper’s content engine from zero. Strategy, production, distribution—all of it. A builder role, not a manager role. A producer who can also be the talent. You work directly with founders. No committee. No approval chain. You create it, you ship it, you measure the outcome.

Requirements

• 3+ years in content production or creative ops (or equivalent body of work)
• Portfolio showing range: short-form, long-form, ability to build an audience
• Ability to shoot, edit, and ship content independently
• Strong understanding of platform algorithms and distribution
• Experience directing talent or managing founder-led content
• Based in San Francisco or willing to relocate

Nice To Haves

• Built content functions for startups or high-growth companies
• Experience with B2B content that doesn’t feel like B2B
• Understanding of regulated categories (finance/insurance)
• Produced long-form content (YouTube, documentary-style, podcasts)

Responsibilities

• Own entire content strategy — Short-form, long-form, LinkedIn, X, YouTube, whatever’s next
• Produce content everywhere — Direct shoots, run recording blocks, get in the field with real business owners
• Execute at every level — Record, edit, post, iterate; set up contractors as needed but never lose ability to ship solo
• Measure what matters — Tie content to recruiting inbound, engagement, and eventually demand

Benefits

• Health, dental, and vision insurance
• Commuter benefits
• Team meals and snacks

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed