FLEX Director, Lifecycle Loyalty & Promotions Marketing

Marriott Hotels Resorts•Bethesda, MD

About The Position

Marriott Bonvoy is the loyalty program of Marriott International and represents the largest hospitality loyalty program in the world. The program aspires to enrich members’ lives through the power of travel, through an unparalleled portfolio of hotels across the world, inspiring member experiences, and member benefits. The Director, Lifecycle, Loyalty & Promotions Marketing is responsible for shaping and executing marketing strategies that drive acquisition, engagement, retention, reactivation and long-term loyalty across the customer lifecycle. This role requires a deep understanding of member behaviors and needs at every stage of the journey to deliver meaningful communications, promotions, and experiences that maximize customer lifetime value. Leveraging data-driven insights, the Director will collaborate across disciplines to build cohesive and scalable global marketing programs. The ideal candidate is a seasoned marketer with a creative, analytical and customer-first mindset, strong cross-functional collaboration skills, and a passion for innovation and emerging technology. This role demands excellent communication and project leadership capabilities, with the ability to influence across functions and regions within a complex global organization.

Requirements

Bachelor’s degree from an accredited college or university in Business Administration, Marketing, Hospitality Management, or related major.
Eight or more years’ relevant professional experience in marketing or a related function, demonstrating progressive career growth and a pattern of exceptional performance.
Strong collaboration skills and cross-functional team leadership experience.

Nice To Haves

Prior experience in marketing loyalty programs, lifecycle marketing and/or promotions.
Expertise in managing end to end marketing campaign development.

Responsibilities

Develops and executes personalized, data-driven journeys across acquisition, onboarding, engagement, reactivation, and retention.
Collaborates closely with cross-functional stakeholders to ensure cohesive and integrated marketing strategies and activations.
Applies knowledge of industry trends and emerging technologies to orchestrate cross‑functional martech capabilities, increasing speed to market and optimizing campaign timing for stronger results.
Crafts compelling communications and marketing assets that resonate with members and next-generation consumers and drive sustained pointable activity
Oversees external agency relationships, including creative and consulting partners, from briefing through to execution.
Manages marketing budgets effectively and ensures alignment with strategic priorities.
Leverages data and analytics to evaluate campaign effectiveness and inform ongoing marketing decisions.
Partners with marketing analytics teams to assess promotion effectiveness and audience performance to inform optimization.
Synthesizes insights into actionable strategies and clear next steps.
Ensures reporting is timely, accurate, and tailored to stakeholder needs.
Uses performance data to identify opportunities, evaluate cost/profitability, and build informed budget forecasts.