FLEX Director, Lifecycle Loyalty & Promotions Marketing

Marriott • Bethesda, MD

14h • Hybrid

About The Position

Marriott Bonvoy is the loyalty program of Marriott International and represents
the largest hospitality loyalty program in the world. The program aspires to
enrich members’ lives through the power of travel, through an unparalleled
portfolio of hotels across the world, inspiring member experiences, and member
benefits.

The Director, Lifecycle, Loyalty & Promotions Marketing is responsible for
shaping and executing marketing strategies that drive acquisition, engagement,
retention, reactivation and long-term loyalty across the customer lifecycle.
This role requires a deep understanding of member behaviors and needs at every
stage of the journey to deliver meaningful communications, promotions, and
experiences that maximize customer lifetime value. Leveraging data-driven
insights, the Director will collaborate across disciplines to build cohesive and
scalable global marketing programs.

The ideal candidate is a seasoned marketer with a creative, analytical and
customer-first mindset, strong cross-functional collaboration skills, and a
passion for innovation and emerging technology. This role demands excellent
communication and project leadership capabilities, with the ability to influence
across functions and regions within a complex global organization.

Requirements

• Bachelor’s degree from an accredited college or university in Business Administration, Marketing, Hospitality Management, or related major.
• Eight or more years’ relevant professional experience in marketing or a related function, demonstrating progressive career growth and a pattern of exceptional performance.
• Strong collaboration skills and cross-functional team leadership experience.

Nice To Haves

• Prior experience in marketing loyalty programs, lifecycle marketing and/or promotions.
• Expertise in managing end to end marketing campaign development.

Responsibilities

• Develops and executes personalized, data-driven journeys across acquisition, onboarding, engagement, reactivation, and retention.
• Collaborates closely with cross-functional stakeholders to ensure cohesive and integrated marketing strategies and activations.
• Applies knowledge of industry trends and emerging technologies to orchestrate cross‑functional martech capabilities, increasing speed to market and optimizing campaign timing for stronger results.
• Crafts compelling communications and marketing assets that resonate with members and next-generation consumers and drive sustained pointable activity
• Oversees external agency relationships, including creative and consulting partners, from briefing through to execution.
• Manages marketing budgets effectively and ensures alignment with strategic priorities.
• Leverages data and analytics to evaluate campaign effectiveness and inform ongoing marketing decisions.
• Partners with marketing analytics teams to assess promotion effectiveness and audience performance to inform optimization.
• Synthesizes insights into actionable strategies and clear next steps.
• Ensures reporting is timely, accurate, and tailored to stakeholder needs.
• Uses performance data to identify opportunities, evaluate cost/profitability, and build informed budget forecasts.

Benefits

• All locations offer 401(k) plan, stock purchase plan, discounts at Marriott properties, commuter benefits, employee assistance plan, and childcare discounts.
• Full-time positions also offer coverage for medical, dental, vision, health care flexible spending account, dependent care flexible spending account, life insurance, disability insurance, accident insurance, adoption expense reimbursements, and paid parental leave.
• Employees will accrue paid sick leave, 0.0384 PTO balance for every hour worked and be eligible to receive minimum of 9 holidays annually.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Number of Employees: 5,001-10,000 employees