Associate Director, Lifecycle Marketing

Paperless Post•New York, NY

2d•$120,000 - $140,000

About The Position

Paperless Post is seeking an analytical, data-driven Associate Director, Lifecycle Marketing to join our small, results-oriented Growth Marketing team. This role blends technical and creative thinking to build an outstanding customer experience through lifecycle marketing strategies and channels. In this role, you will manage, optimize and scale our email program, develop promotional strategies, and support additional owned channels such as personalized onsite messaging, with an eye toward referrals and loyalty programs as we continue to grow. The ideal candidate is a proactive collaborator and creative problem solver who values efficiency and continuous optimization. You will rely on data and testing to find new ways to drive increased user value, and you'll bring a growth mindset toward adopting AI tools to accelerate and elevate the email channel. The role will report to the VP, Growth Marketing.

Requirements

6+ years in CRM/lifecycle marketing with a strong track record of driving business results through targeted, insights-driven programs.
Expertise with Sailthru (Zeta) through 3+ years of day-to-day hands-on experience.
Proven experience auditing, rebuilding and scaling triggered/automated email programs, with demonstrated impact on engagement and revenue.
Deep experience in audience segmentation, A/B testing and translating performance data into actionable strategy.
Familiarity with email HTML and technical email requirements; comfort overseeing execution and troubleshooting with an external agency.
Proficient in data integration and the technical setup needed for email automation and personalization.
Up-to-date knowledge of email marketing regulations (CAN-SPAM, GDPR).
A proactive, accountable hands-on leader who problem-solves creatively and thrives in a lean, fast-moving environment.
Curiosity and hands-on experimentation with AI tools as applied to email marketing, including content generation, workflow acceleration and predictive optimization. Formal AI expertise is not required, but a genuine growth mindset toward these tools is essential.

Nice To Haves

Experience with Looker or other BI/analytics tools.
Experience managing or executing an ESP migration.
Experience in high-growth startups or product-led companies.
Bachelor's degree in Marketing, Business or a related field; relevant experience is more important.

Responsibilities

Develop a CRM strategy to optimize the customer journey and execute high-impact initiatives that drive acquisition, retention, engagement and loyalty, in partnership with Product, Content, Merchandising and Brand Creative.
Build email marketing strategies and testing roadmaps tailored to audience segments and lifecycle stages, ensuring alignment with overarching business objectives.
Significantly expand our triggered email program, auditing and rebuilding existing behavioral, transactional and lifecycle flows, and developing net-new automations, growing it into a substantial contributor to the overall marketing mix.
Collaborate closely with Product on onsite segmentation (e.g. homepage segmentation) and build a connected system of personalized on- and offsite experiences to drive retention, upsell and cross-sell.
Identify, pilot and scale AI-powered capabilities across the email channel, including predictive segmentation, send-time optimization, and dynamic content personalization, establishing Paperless Post's initial framework for AI-driven lifecycle marketing.
Leverage AI tools (e.g. Claude, Google Gemini) to accelerate campaign production workflows, including copy generation, subject line testing and creative iteration, while maintaining brand voice and quality standards.
Partner with Product and Engineering to evaluate and integrate AI/ML capabilities within Sailthru and adjacent martech, building toward a personalization-at-scale infrastructure across the customer lifecycle.
Analyze performance, establish benchmarks, and continuously optimize messaging, targeting, and ROI, to share insights with cross-functional partners.
Own email measurement, including attribution models and testing frameworks.
Oversee day-to-day email operations including strategy, segmentation, execution, QA and reporting, while owning the ESP (Sailthru/Zeta) relationship and all related functions.
Manage external email resources and identify opportunities for automation to streamline and improve existing workflows.