Director, Product & Lifecycle Marketing

Priority Technology Holdings, LLC•Alpharetta, GA

5h•$130,000 - $160,000•Remote

About The Position

We are seeking an experienced and strategic Director of Product & Lifecycle Marketing to lead go-to-market strategy, product positioning, and lifecycle campaign execution across our acquiring business portfolio. This role sits at the center of our Revenue Growth engine within the Business Optimization team, driving alignment between Product Strategy, Sales Enablement, Lifecycle Campaigns, and Data & Insights. You will be responsible for shaping how our products are brought to market, how they’re adopted and monetized, and how we communicate their value across the customer journey. The ideal candidate is both a strategic thinker and hands-on marketer, capable of owning the GTM processes end-to-end while building scalable programs that support revenue generation, retention, and expansion.

Requirements

5+ years of experience in product marketing or lifecycle marketing roles within B2B fintech, SaaS, or payments.
Strong understanding of go-to-market execution, product positioning, and campaign lifecycle management.
Experience supporting both direct-to-merchant and channel-led (ISO, third-party) sales motions.
Comfortable with cross-functional collaboration and managing multiple stakeholders and deadlines.
Proficient in Salesforce, HubSpot, or related CRM/marketing automation platforms.
Data-driven mindset — able to tie marketing efforts to business outcomes.

Nice To Haves

Familiarity with merchant acquiring, payment facilitation, or value-added services in the payments space
Experience enabling inside sales, third-party partners, and embedded product education
Exposure to Voice of Customer programs, including NPS, CSAT, and campaign feedback loops
Bachelor’s degree in marketing, business, or related field

Responsibilities

Lead the planning and execution of GTM strategies for new product launches, enhancements, and monetization initiatives.
Partner with Product Strategy and Sales to define value propositions, ideal customer profiles (ICPs), pricing strategy, and sales motions.
Develop and maintain commercialization frameworks, GTM launch playbooks, and performance dashboards.
Support Voice of Customer efforts by integrating feedback loops into launch readiness and lifecycle strategies.
Own product positioning and messaging across core solutions and value-added services.
Create internal sales tools, external-facing assets, and enablement content that clearly articulate value to distinct customer segments.
Partner with Enablement to train and equip internal teams (Sales, Partner Channel, Support) for success during product rollouts.
Serve as the subject matter owner for internal product marketing documentation and messaging repositories.
Design and lead campaign strategies across the customer lifecycle to support onboarding, activation, retention, and cross-sell.
Work with Data & Analytics to define segmentation, monitor key engagement metrics, and trigger timely outreach.
Collaborate with Lifecycle Marketing Specialists to build email journeys, campaign calendars, and reporting frameworks.
Align lifecycle efforts to business goals with clear attribution and KPIs.
Lead GTM stand-ups, launch readiness meetings, and campaign retrospectives.
Establish intake processes for campaign requests and project prioritization.
Collaborate closely with PMO, Data, and Sales Ops to ensure full alignment between roadmap delivery and market-facing readiness.
Continuously optimize GTM processes and frameworks to drive speed, clarity, and measurable impact.