Fixed Operations Marketing Specialist

ZT Auto • Houston, TX

5h

About The Position

Are you a creative marketer with a passion for the automotive industry? We are looking for a driven and strategic Fixed Operations Marketing Specialist to develop and execute marketing initiatives that grow awareness, retention, and revenue across our service, parts, and body shop departments. This is a unique opportunity to blend automotive expertise with modern marketing strategy and make a measurable impact on customer engagement and fixed ops performance.

Requirements

• 3+ years of marketing experience, preferably within an automotive dealership, dealer group, or related automotive industry setting.
• Solid understanding of fixed operations departments — service drive, parts, accessories, and reconditioning.
• Proven ability to design and execute multi-channel marketing campaigns from concept to reporting.
• Experience with email marketing platforms (Mailchimp, Constant Contact, DealerSocket, or similar).
• Proficiency with social media management and scheduling tools (Hootsuite, Sprout Social, Meta Business Suite).
• Working knowledge of Google Ads, Google Analytics, and local SEO best practices.
• Strong copywriting and content creation skills with an eye for design.
• Ability to interpret marketing data and present findings and recommendations to leadership.
• Highly organized with excellent project management and communication skills.

Nice To Haves

• Experience working with automotive CRM platforms such as DealerSocket, VinSolutions, or Elead.
• Familiarity with DMS systems (CDK Global, Reynolds & Reynolds, Dealertrack) and fixed ops reporting.
• Experience managing OEM co-op marketing programs and compliance requirements.
• Graphic design proficiency using Adobe Creative Suite or Canva.
• Knowledge of marketing automation workflows and lead nurturing strategies.
• Google Ads or Meta Blueprint certification is a plus.

Responsibilities

• Develop and execute targeted marketing campaigns to promote service department offerings including oil changes, tire packages, maintenance plans, and seasonal specials.
• Create compelling content for digital and print channels — including email, social media, direct mail, in-dealership signage, and the company website.
• Manage fixed operations promotions calendar, coordinating campaign timelines with service managers and parts directors.
• Analyze customer data and retention metrics to identify opportunities for conquest and loyalty marketing campaigns.
• Collaborate with the fixed ops team to develop customer communication strategies for service reminders, declined services, and follow-up outreach.
• Oversee social media presence for fixed operations content, driving engagement and showcasing service value, technician expertise, and customer testimonials.
• Manage SEO/SEM strategies specific to fixed operations keywords and local service search optimization.
• Track, report, and optimize campaign performance using analytics tools (Google Analytics, CRM dashboards, DMS reporting).
• Coordinate with OEM co-op programs and vendor partners to maximize marketing budget efficiency.
• Support reputation management efforts by encouraging and responding to customer reviews on Google, Yelp, and other platforms.
• Develop internal marketing materials to support technician recruitment and fixed ops team branding.

Benefits

• Competitive salary based on experience with performance-based bonus opportunities.
• Comprehensive health, dental, and vision benefits package.
• 401(k) retirement plan with company match.
• Paid time off, holidays, and ongoing professional development support.
• Employee vehicle purchase and service discounts.
• A collaborative environment where your ideas shape the direction of the brand

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed