Field Sales Manager - NorCal

Bogle Vineyards

1d • $115,000 - $125,000

About The Position

Bogle Family Wine Collection (BFWC) is located in the heart of the AVA of Clarksburg, California, and is run by the sixth generation of Bogles, who live and work in the Sacramento Delta region. Bogle was honored as Wine Enthusiast’s 2019 American Winery of the Year and CAWG’s 2022 Grower of the Year for our sustainability efforts in the winery and vineyards. We are committed to empowering all our employees, many of whom have been with us for decades. Bogle is a recognized leader for producing highly acclaimed wines. We are family-owned and operated and are committed to preserving our family business and its culture. POSITION SUMMARY: The Field Sales Manager, General Market, is responsible for driving distribution, sales performance, and executional excellence across the East Bay market. This role will partner closely with distributor teams, key accounts, and internal leadership to deliver against Bogle Family Wine Collection’s strategic objectives. Responsibilities include business planning, distributor management, in-market execution, budget stewardship, and delivering strong depletion results.

Requirements

• Minimum 5 years of wine industry experience required.
• Strong understanding of the three-tier distribution system.
• Proven on-premise or general market account experience.
• Experience managing people or distributor teams.
• High proficiency in Microsoft Office Suite (Excel, PowerPoint, Word, SharePoint, OneNote).
• Outgoing and engaged professional presence.
• Strong communication skills with the ability to build rapport quickly.
• Goal-oriented with a commitment to nurturing strong business partnerships.
• Comfortable in a fast-paced and evolving environment.
• Must reside in the East Bay area.
• Must be able to lift and carry at least 55 pounds frequently.
• Must be able to walk, sit, bend, twist, and/or stand for long periods of time.
• Must be able to travel away from home on an as-needed basis and up to 10% out of territory.
• Must be insurable by the company’s insurance provider.

Nice To Haves

• Bachelor’s degree is strongly preferred.

Responsibilities

• Partner with the Regional Sales Director to build annual business plans, including goal setting, programming, pricing surveys, and market reviews.
• Provide market intelligence and strategic recommendations to support programming and planning.
• Execute new item launches, brand initiatives, and line extensions aligned with company priorities.
• Manage all business activities within assigned territory, ensuring compliance with company standards.
• Implement performance targets and KPIs using Bogle Family Wine Collection’s brand priorities across distributor teams.
• Achieve sales, distribution, and execution goals through consistent in-market work.
• Strengthen key account relationships by delivering compelling, best-in-class presentations and building brand advocacy.
• Cultivate strong, collaborative relationships with the Regional Sales Director and distributor leadership.
• Identify and leverage business opportunities to expand distribution and increase velocity.
• Train, motivate, and coach distributor sales teams on brand priorities, standards, and activation strategies.
• Partner with Trade Marketing to align execution with brand health insights and marketing needs.
• Provide timely feedback on market trends, competitive activity, pricing, and distributor challenges or opportunities.
• Manage budgets, forecasts, financial reporting, and depletion analyses for the assigned territory.
• Conduct post-program analysis and weekly performance reviews with distributor teams.
• Ensure all reports, administrative tasks, and T&E submissions are completed accurately and on schedule.
• Utilize all internal communication tools and platforms (Compass or IDig).

Benefits

• Employer-sponsored medical, dental, and vision plans, voluntary supplemental plans, 401(k) employer-match, Paid Time Off, paid holidays, employee discounts, and more.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 101-250 employees