Field Marketing Specialist, North America

International Data Group, Inc.

14d • $70,000 - $90,000

About The Position

IDC is seeking a skilled and execution-focused Senior Field Marketing Specialist to support our North America Field Marketing & ABM team. In this role, you will partner closely with our Field & ABM Campaign Manager and sales stakeholders to build and execute account-based and field marketing campaigns that drive engagement, accelerate pipeline, and support regional growth. You will play a hands-on role in developing, activating, and optimizing integrated campaigns across digital channels, events, and within the 6sense platform for segmentation, workflow execution, and performance insights.

Requirements

• 3–5 years in B2B field marketing, demand generation, or ABM.
• Experience executing integrated digital campaigns.
• Hands on experience with 6sense required.
• Knowledge of Salesforce and marketing automation platforms preferred.
• Strong project management, collaboration, and communication skills.
• Data-driven approach with the ability to interpret and act on insights.
• Proven ability to plan, execute, and manage campaigns independently.

Responsibilities

• Build and execute ABM and field marketing programs aligned to commercial and business goals.
• Launch digital and multi-channel campaigns, including paid media, email, chat, events, and content.
• Collaborate closely with digital, marketing operations, creative, and performance marketing teams to align campaign strategy, audience targeting, and execution across channels.
• Use 6sense, Salesforce, and marketing automation tools to activate programs and measure performance.
• Report on engagement, pipeline impact, and ROI; recommend optimizations.
• Stay informed on industry trends, best practices, and evolving ABM techniques to enhance IDC’s marketing strategy.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed
• Number of Employees: 1,001-5,000 employees