Field Marketing Manager, North America

Aerospike

About The Position

We are looking for an enthusiastic, self-motivated, and hands-on Field Marketing Manager to join our North America demand marketing team. In this role, you should play a pivotal part in shaping and executing regional field marketing strategies that drive brand awareness, engagement, pipeline creation, and revenue across the NA market. You should be responsible for translating company-wide marketing priorities into high-impact, regionally relevant demand programs and events. This role requires strong cross-functional collaboration, a data-informed mindset, and a willingness to roll up your sleeves to execute world-class field marketing programs that directly support North America sales objectives. You should be excited by the opportunity to work closely with sales, partners, and marketing leadership to deliver integrated campaigns that align to company growth goals and resonate with our target audiences in the NA market.

Requirements

3–4 years of B2B tech or software field marketing / event marketing programs experience, with demonstrated success driving pipeline and revenue.
Proven ability to manage complex projects, juggle multiple priorities, and operate effectively in a fast-paced environment.
Experience collaborating closely with sales teams and cross-functional stakeholders to execute coordinated GTM motions.
Strong analytical skills with the ability to assess performance, draw actionable insights, and make data-backed recommendations.
Experience managing third-party vendors, agencies, and event partners.
Excellent communication and interpersonal skills, with the ability to influence and align stakeholders at all levels.
Hands-on, execution-oriented mindset with a willingness to do the work as well as shape the strategy.
Proficiency with Salesforce; experience with Marketo, Google Analytics, and online event platforms preferred.
Comfortable managing budgets and tracking ROI across field programs.
Willingness to travel up to 25%, including occasional nights and weekends.

Nice To Haves

Demandbase experience is a strong plus.

Responsibilities

Develop and execute North America field marketing strategies aligned with company objectives, sales priorities, and regional market dynamics.
Design and deliver targeted field marketing programs, events, and digital campaigns to generate leads, drive conversions, and meet North America pipeline and revenue goals.
Plan and execute a diverse portfolio of field initiatives including trade shows, regional summits, roadshows, executive dinners, roundtables, meetups, webinars, and partner-led events (e.g., with AWS).
Work closely with North America sales leadership and field teams to ensure tight alignment on GTM priorities, account focus, and campaign execution.
Own end-to-end event and program management, including logistics, vendor and venue selection, registration, promotion, lead capture, follow-up coordination, and post-event reporting.
Ensure Aerospike’s value proposition is clearly and consistently communicated to prospects, customers, and partners at all field engagements.
Take a data-driven approach to measuring program effectiveness, tracking performance against KPIs, and continuously optimizing future programs.
Create and manage Salesforce campaigns for field programs, including list uploads, lead tracking, and pipeline attribution.
Act as a brand ambassador at events, representing the company with professionalism and confidence.
Manage North America field marketing budgets, ensuring spend is aligned to priorities, used efficiently within the quarter, and maximized for demand generation impact.
Partner with marketing leadership to integrate field programs into broader, multi-channel marketing initiatives and manage timelines and deliverables across stakeholders.