Field Marketing Manager
About The Position
AppGate is looking for a motivated, execution-focused Field Marketing Manager to support our North America sales organization. This role partners closely with sales, demand generation, and events teams to activate corporate marketing programs at the regional level and help drive top-of-funnel pipeline. This position is ideal for a hands-on marketer who enjoys working directly with sales teams, coordinating events and campaigns, and turning strategy into action. While this role collaborates closely with sales leadership, it is focused on execution, coordination, and continuous improvement—not owning company-wide marketing strategy. This role works closely with cross-functional partners to ensure consistent messaging, timely follow-up, and measurable pipeline impact.
Requirements
- 2–4 years of experience in field marketing, demand generation, events marketing, or B2B marketing.
- Experience supporting sales teams in a B2B technology environment.
- Highly organized, detail-oriented, and comfortable managing multiple initiatives simultaneously.
- Strong communication skills and ability to collaborate cross-functionally.
- Experience with marketing and sales tools (CRM, marketing automation, event platforms preferred).
- Bachelor’s degree in Marketing, Business, or related field preferred.
- Candidates must be authorized to work in the United States without current or future visa sponsorship.
Responsibilities
- Partner with sales to support regional goals, target accounts, and priority verticals.
- Execute regional field marketing programs including events, digital campaigns, and ABM initiatives.
- Coordinate logistics and execution for industry conferences, field events, and sponsored programs.
- Manage assigned regional field marketing budget and track spend against plan.
- Support pipeline acceleration efforts by assisting with campaign execution, follow-up coordination, and reporting.
- Work with sales teams to ensure timely lead follow-up and campaign alignment.
- Collaborate with demand generation and content teams to localize messaging and assets.
- Track and report on regional campaign performance and pipeline contribution.
- Gather regional feedback from sales and share insights with the broader marketing team.
- Identify regional content and event needs and coordinate with internal teams or agencies.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
