Field Marketing Manager - US

Medius•Jacksonville, FL

15d•$120,000 - $140,000•Remote

About The Position

At Medius, we believe managing finance should be about strategy, not stress. That same mindset shapes not only the solutions we build, but also the culture we create for our people. We remove complexity, embrace innovation, and give our teams the freedom to focus on what truly matters — whether that’s transforming the future of finance with AI or finding balance to go home on time. Founded in Sweden in 2001, Medius has grown from a local startup into a global leader in cloud-based spend management solutions. Today, thousands of organizations worldwide trust us to simplify accounts payable and spend management processes. Our journey has been driven by continuous innovation, a passion for technology, and above all — the people who make it happen. We’re more than a software company. We’re a team of problem-solvers, innovators and collaborators working together to reinvent the category of accounts payable. Our solutions use Artificial Intelligence to eliminate manual work, bring clarity, confidence, and control, and empower finance teams of the future. At Medius, our values guide how we work and grow together: Connect – We believe in the power of people—individually and collectively—and our success depends on understanding and respecting each other. We appreciate that ‘empowering finance teams of the future’ is an exciting endeavor, and we share it with everyone around us. Question – We enjoy the challenge of our work and the thrill of collaboration. We are not afraid to question ourselves and each other because we believe diverse perspectives can lead to better outcomes and that there is great power in resolution. Own – We are thorough, thoughtful, and decisive. We anticipate what’s next, what a customer might need, and then we deliver. That’s how we get things done. And that’s how we remain a leader. Customers trust us to do our job so that they can focus on what they do best. At Medius, you’ll join a diverse, global community where curiosity is celebrated, ideas matter, and innovation never stops. If you’re passionate about technology, eager to make an impact, and ready to grow alongside a team that lives its values, Medius is where you can do your best work — your impact is global. Learn more at www.medius.com We are seeking a Field Marketing Manager to join our team to support North America (United States and Canada) and join the global marketing team. The Field Marketing Manager will be responsible for campaign and programs planning, execution and performance monitoring, and delivering 1:1 ROI for all new business marketing activities in North America. The role requires a broad range of marketing skills to be successful including content management, events management (virtual and physical), digital marketing, communications (written, verbal), marketing program analytics, and an understanding the entire buyer’s journey. You will work cross-functionally with the local commercial (sales and BDR) team and will collaborate with your counterparts in field marketing roles in Europe and North America and the global central marketing teams. The right candidate will have a background in B2B cloud solutions, is an efficient multitasker and a great team player and can work well in a dynamic environment. The position reports to the Senior Field Marketing Manager based in the US and is part of the Medius global marketing team.

Requirements

7+ years marketing, marketing communications, advertising, or related experience; SaaS experience a plus.
B.A. or B.S. in marketing, marketing communications, advertising, business, or related degree.
Experience developing and executing successful marketing plans to drive demand.
Love analyzing information, determining a path forward and implementing impactful initiatives to improve the business.
Experience with CRM (Salesforce.com), marketing automation (Marketo/Eloqua), analytics, and business insight tools (Domo/PowerBI/Tableau).

Nice To Haves

Previous experience with Accounts Payable automation, electronic payments, source to contract (S2C) and procurement software solutions (sourcing, contract management, supplier information management, procurement), and expense management solutions preferred.
Passion for designing and executing multi-channel demand generation programs, performance testing, and optimization.

Responsibilities

Develop the annual demand strategy and the design of a demand plan to support the go-to-market strategies for North America.
Develop, execute, and manage net new acquisition demand generation campaigns and programs including events, ABX programs, webinars, content syndication, and paid social channels along the entire buyer’s journey. Note that PPC is managed by the digital team, but the field marketing manager should work closely with the digital team to optimize PPC performance in the NA territory with weekly digital lead reviews. Ensure consistent messaging and brand identity across all channels.
Attend trade shows, conferences and other events to interact with potential customers and partners, gain industry insights, and drive thought leadership. Use these events as opportunities to drive demand and awareness of Medius.
Develop, execute, and manage account-based programs against the TAL (Target Account List) and coordinate with internal sales and Business Development Rep teams and external agencies, if applicable.
Support collaboration among Business Development Reps and sales teams to create pipeline and improve pipeline conversion rates for new prospects.
Develop a strong understanding of our target personas to create topical content and campaigns that speak to customers’ challenges, needs, and concerns.
Utilize intent tools such as 6Sense and Qualified to build, execute, and optimize account-based engagement, demand generation and brand awareness programs.
Forecast, measure, analyze, and report on the impact of demand marketing activities in terms of KPIs aligned to go-to-market strategies.
Ensure all field marketing programs comply with local data privacy and other regulations.
Be aware of, and comply with, all corporate policies.
Manage budget and allocate resources to ensure campaigns are successful, cost-effective, and have demonstrable ROI.
Track analytical campaign performance and reporting to measure and report on the results and ROI of all campaigns, effectively communicating to stakeholders in the business.