Field Marketing Manager, Central

Airtable•Austin, TX

About The Position

Airtable is the no-code app platform that empowers people closest to the work to accelerate their most critical business processes. More than 500,000 organizations, including 80% of the Fortune 100, rely on Airtable to transform how work gets done. Join Airtable as a Field Marketing Manager, playing a pivotal role in accelerating enterprise growth across the AMER Central region. This is a fantastic opportunity to partner closely with sales, drive impactful regional programs, and shape the future of field marketing at an AI native, high-growth software company. If you thrive in fast-paced environments, are passionate about building pipeline, and want to make a measurable impact on revenue growth, we want to hear from you. The ideal candidate has experience in field marketing, demand generation, executive programs, and/or ABM within the B2B SaaS space. You are creative yet analytical, comfortable operating at both strategic and tactical levels, and excel at building strong partnerships with sales teams. You'll act as “regional CMO,” taking ownership of your region's marketing strategy while collaborating seamlessly across functions. You're naturally optimistic, highly organized, and energized by the challenge of turning ambitious pipeline targets into reality. Major bonus if you’re comfortable using AI to optimize and enhance your day-to-day workflows.

Requirements

5+ years of B2B field marketing or demand generation experience within enterprise software/SaaS, with a proven track record of consistently hitting pipeline targets with marketing campaigns and events.
Sales partnership expert with demonstrated ability to build strong relationships with sales leadership and individual sellers, earning their trust and driving alignment
Event marketing specialist with hands-on experience running account-based programs, executive roundtables, webinars, and both virtual and in-person events
Data-driven decision maker who uses analytics to optimize programs, with proficiency in Salesforce, Sales Navigator, Looker, and event management platforms like Splash
Technology savvy with experience using ABM platforms (6sense, Demandbase, Terminus) and a solid understanding of modern B2B lead management and attribution models
Budget owner who has successfully managed regional marketing budgets, tracked ROI, and continuously improved spend efficiency
Adaptable leader who thrives in high-growth, dynamic environments and can seamlessly pivot strategies while maintaining operational excellence
Strong communicator with executive presence and exceptional project management skills that enable cross-functional collaboration

Nice To Haves

Bonus points for Airtable experience and familiarity with AI-powered marketing tools

Responsibilities

Drive pipeline creation and expansion through strategic regional programs including executive roundtables, targeted webinars, hands-on workshops, and community events that directly support the AMER Central sales team
Partner strategically with sales leadership to identify top enterprise accounts and design targeted programs that accelerate deal progression and new opportunity creation
Own your regional marketing strategy by building and executing comprehensive plans aligned to business objectives, sales priorities, and revenue targets
Manage and optimize a dedicated regional marketing budget, tracking expenses and continuously improving pipeline-to-spend ratios
Measure and communicate impact through pipeline dashboards and performance analytics, providing regular insights and recommendations to sales teams and key stakeholders
Experiment and scale by piloting innovative event strategies, measuring ROI, and leveraging Airtable AI to enhance operational efficiency
Stay agile and responsive by adapting plans quickly as company priorities and market conditions evolve in our fast-paced environment
Deliver measurable results with accountability for both immediate pipeline generation and long-term closed-won revenue attribution

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